The marketing landscape is shifting rapidly and marketers will need new skills in order to compete. Customer trust in marketing – whether B2B or B2C – is eroding. A new generation of highly effective AI-driven ad blockers and spam detection engines are making it much harder to reach customers. Customer expectations around their experience are […]

Can you guess how long I’ve been a marketer? 7 years? Maybe 10? Guess again. I’ve been a marketer for 18 years now. That’s a long time… And funny enough, I’ve also been an entrepreneur for the same amount of time as I’ve never really held a “corporate” job. Many of you think I am […]

Are you frustrated that no one will link to you? Have you tried all of the basic link building methods like email outreach to find out that none of them are working for you? Don’t worry, we’ve all been there. Everyone says you need to write amazing content to build links. And although that helps, […]

The value proposition “why” — why should customers choose your product — can be answered in 100 different ways. But how do you determine the most effective answer? Often, it is determined in a conference room with a rigorous debate amongst leaders and experts. But experts do not have the answers to this question — […]

I’m a marketer. I know more about traffic generation than most others, and I surely know more about marketing than developers. But what if I told you that developers can generate you more traffic than an SEO or any other type of marketer? And no, it’s not because the developer implements changes to your site… […]

Did you know that I’ve failed at SEO before? No, I’m not talking about when I first started my career. This was when I knew SEO like the back of my hand. I’m talking about when I was good enough to get sites ranked on page 1… that’s when I really failed at SEO. And boy […]

A/B Testing: Why do different sample size calculators and testing platforms produce different estimates of statistical significance? – MarketingExperiments Home A/B Testing A/B Testing: Why do different sample size calculators and testing platforms produce different estimates of statistical significance? http://feedproxy.google.com/~r/MktgExperimentsBlog/~3/AxQSz7mXOAs/why-different-estimates-of-statistical-significance

I wrote my very first blog post on July 24, 2005. That blog post is no longer live because it was terrible. The post was called, “Winning the Search Engine Marketing War.” It was 412 words long, contained no images, no external links, and it didn’t provide much value because it didn’t teach you anything. […]