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5 Skills Marketers Will Need to Succeed

The marketing landscape is shifting rapidly and marketers will need new skills in order to compete. Customer trust in marketing – whether B2B or B2C – is eroding. A new generation of highly effective AI-driven ad blockers and spam detection engines are making it much harder to reach customers. Customer expectations around their experience are […]

Value Proposition: How to find the best expression of your value

The value proposition “why” — why should customers choose your product — can be answered in 100 different ways. But how do you determine the most effective answer? Often, it is determined in a conference room with a rigorous debate amongst leaders and experts. But experts do not have the answers to this question — […]

Move Over SEO: How Developers Can Generate You More Traffic

I’m a marketer. I know more about traffic generation than most others, and I surely know more about marketing than developers. But what if I told you that developers can generate you more traffic than an SEO or any other type of marketer? And no, it’s not because the developer implements changes to your site… […]

A/B Testing: Why do different sample size calculators and testing platforms produce different estimates of statistical significance?

A/B Testing: Why do different sample size calculators and testing platforms produce different estimates of statistical significance? – MarketingExperiments Home A/B Testing A/B Testing: Why do different sample size calculators and testing platforms produce different estimates of statistical significance? http://feedproxy.google.com/~r/MktgExperimentsBlog/~3/AxQSz7mXOAs/why-different-estimates-of-statistical-significance

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