Names like Jack Ma, Marc Benioff, Jeff Bezos and Richard Branson are inspiring a new generation of youth. November 30, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. For much of the 20th century, athletes were pop culture icons. Athletics helped to bring people together from different ethnicities, classes or backgrounds. Everyone […]
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Let’s channel our former middle school teachers: There are no dumb questions. Especially when it comes to personal finance. Do you remember your financial literacy class? Probably not, because not many states require such a subject. So it’s not your fault you have to watch a YouTube tutorial to make sure you’re writing a check […]
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Dear Penny, I’m in my late 50s. I married a darling lovely man who ended up permanently disabled just five years into our marriage. We later went through bankruptcy due to his medical bills. When my husband died, he left me with a tiny life insurance policy, credit card debt of over $25,000, student loans […]
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Just like most aspects of marketing and technology, search engine optimization has evolved over time. Marketing strategies that were effective for your company five or ten years ago may not be as effective today. The same applies to SEO. Search engines have changed the way they rank websites. If your company hasn’t been staying up […]
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It’s the scourge of effective marketing: content that caters to everyone and thus caters to no one. It’s plain old vanilla – ubiquitous, bland, and the default choice when you don’t really know what people want or care about and can’t be bothered to find out. When you follow a storytelling approach informed by data, […]
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By Jay Baer, founder of Convince & Convert Do you become a different marketer during the holiday season? Until it begins, you spend countless hours researching your audiences, building buyer personas, and executing strategies that put the customer’s experience first. All of your work is rooted in best practice and is conducted with an innovative […]
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In the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it’s almost too much to keep up with. In today’s Whiteboard Friday, we welcome our friend Darren Shaw to explain what […]
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To build a better business and culture, company presidents need to master these essential skills. November 29, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Over the past twenty years, we’ve helped thousands of CEOs and presidents tackle their biggest challenges in our Course for Presidents at Aileron. We’ve talked about […]
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I placed my hand on the doorknob and bravely pushed my way in. All my senses were instantly engaged, but absolutely none were pleasant. The smell of dog, cat and cigarette smoke struck me in the face. The lime green carpets were 40 years old at minimum. The ceiling fan was so low that it […]