Your 2020 Mission: A Unified Strategy for Content in Your Marketing

 In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. More than a decade ago, my good friend and CMI founder Joe Pulizzi wrote […]

Making Sense of Social Media Sponsorships and Partnerships

Just a few years ago, a top brand or company might have talked about “sponsoring” a top social media influencer or thought leader. Now, however, the discussion has shifted away from “sponsorship” towards much more of a collaborative “partnership,” in which there is expected to be much greater alignment and collaboration between the two parties. That might […]

Maximizing the Value of Experience Data

Think mobile first. January 27, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The biggest acquisition in martech this year highlights the coming of age of experience data. In November, SAP announced plans to acquire Qualtrics for $8 billion — a mega-deal that would make it the second biggest acquisition for […]

Use This 5-Step Process to Set and Achieve Your Sales Goals

Take your goal setting beyond the SMART framework by taking these three extra steps January 26, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Now that it’s 2019, sellers, managers and leaders are busy setting goals for the year. Many tackle this with the SMART (specific, measurable, achievable, relevant and time-bound) goal framework. Good start, […]

Facebook Group Changes: How the Invited Category Impacts Groups

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. Facebook Group […]

Stocks Rise as the Government Shutdown (Temporarily) Ends

The government shutdown wasn’t exactly holding the stock market back, but a temporary deal to end it didn’t hurt. January 25, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. The S&P 500 index, up more than ten percent since the shutdown began on Dec. 22, rose 0.85 percent today, though much […]