From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you’re performing an audit on your backlink profile. In this […]
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A slowing economy and mixed political signals are leaving investors ambivalent about stocks. February 28, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Since bolting out of the gate in the new year, the major stock indexes have leveled off in the last ten days amid growing signs of an economic […]
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Google Analytics can do just about whatever you want it to. It has a ton of depth. It can also feel a bit overwhelming once you get into it. After consulting on Google Analytics for years, both independently and as the head of marketing at an analytics startup, I have 10 customizations I consider vital […]
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The job hunt can be a long and arduous process. Sometimes it takes hundreds of applications before you hear back from any employers. And when you do, your work isn’t over. That was stage one. Now, you have to prepare for the (sometimes) dreaded job interview. But it doesn’t have to be that way. We’re […]
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Getting life insurance seems like such a pain. I mean, you have to jump through all these hoops — sign a million forms, go to a doctor’s office to get a physical and send a stack of paperwork to an insurance agent. The whole thing is probably going to take weeks! Maybe you’re interested in […]
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Before widespread use of personal computers in newsrooms, crafting a good headline demanded a specific skill: counting. Each letter had a standard value. Most lowercase letters counted as one; but skinny letters (f, l, i, t, j) counted as one-half, and fat letters (m, w) counted as two. Uppercase values increased by one-half. Designers identified […]
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Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least […]
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The electric car company stock rose over 5 percent today. February 27, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The sobering testimony of chief U.S. Trade Representative Robert Lighthizer before the House Ways and Means Committee today left investors cold. On the U.S.-China trade negotiations, Lighthizer said that much still […]
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While there are plenty of pros to working from home, the downside is it can cost you plenty. from the high-speed internet to stay in touch with clients to the office chair that keeps you comfy while you work. Fortunately, the government recognizes this and offers tax deductions to people who work out of their […]
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Social media has undoubtedly changed the way we live. It’s also changed the way we market ourselves, our businesses, and our websites. If you have a website in 2019, you definitely want some type of social media integration. You want your website visitors to engage with you on social media, and you want your social […]