Every Conversion Copywriter Should Be Skilled at Interviewing

At this one ad agency I knew of, their main copywriter was one of the few people who didn’t work in the building. Because he wasn’t really part of the team. Account executives would just send over some information. And he would send back the written copy. Input. Output. Now, copywriters can certainly be successful […]

Dear Penny: I Know My Wife Will Judge My Spending if We Get a Joint Account

Big Cheese Photo/Getty Images Dear Penny, My wife wants to combine our finances. We already have a joint savings account, and it totally makes sense. But I sort of like being able to splurge on dumb stuff from time to time, e.g., gas station taquitos and a beer. I know she’s going to totally judge […]

Rewriting the Beginner’s Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

It’s finally here, for your review and feedback: Chapter 7 of the new Beginner’s Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, Chapter Five, […]

9 Steps to Optimize Images for SEO

Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of SEO. First, they give search engines important contextual information. Second, optimized images speed up page loading, which increases user engagement and search engine rankings. To give your brand the best opportunity to […]

Creating Instagram Stories People Love to Watch

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. Creating Instagram […]

Let Me Explain: Multi-Channel vs. Cross-Channel vs. Omni-Channel Marketing

The world of marketing has changed so much in the last decade. We have come a long way from sending “junk mail” via the postal service to try and entice prospects and customers into doing business with us. Door-to-door sales and cold calling are still a “thing”, but are not nearly as successful as they once […]