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Is April Fools’ Day Worth the Risk for Brands?

Three hundred sixty-four days a year, brands work hard creating content to build and strengthen trust with their audiences. But on a single day in April, many brands suspend those trust-building efforts and throw them out the window by publishing content deliberately meant to fool (or worse, make fools of) their audiences. Yes, it’s time […]

How to Lower Your Facebook Ad Costs: 4 Tips

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to […]

Leveraging Loyalty Data to Optimize Personalization

It’s no secret in the marketing world that the goal of a loyalty program is two-fold: to improve customer acquisition and retention while collecting customer data. The idea was that the latter would contribute to the former by allowing a business to gain a better understanding of their best customers’ buying habits and preferences in […]

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