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This Entrepreneur Bet His Existing Business to Launch a Coffee-Shot Brand

Neel Premkumar believed so strongly in his two-ounce energy shot idea that he was willing to spend all his money on it. May 6, 2019 8 min read When Neel Premkumar stumbled upon a market opportunity he believed could become a billion-dollar business, he bet his entire business on it. It’s since paid off five-times […]

You Say You Want a Digital Transformation?

(For the record, I promise this is the first, last, and only time I will paraphrase Beatles’ lyrics in a CMI post title. OK, moving on …) Staying on top of new consumer learnings, expectations, and preferences is essential for companies to remain competitive and responsive in a fast-changing digital landscape. Transformation is not an […]

How to Measure Your Instagram Stories ROI: Advanced Techniques

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to […]

The New Rules of Engagement with Social Media Influencers

If your company or brand is trying to build relationships online with social media influencers, there are several things to keep in mind. Here are the new rules of engagement with social media influencers. #1: Understand the Needs and Interests of These Influencers Simply sending out the same e-mail blast to 100 or so influencers in […]

Credit Unions vs. Banks: 8 Key Differences You Totally Need to Know About

Managing your finances involves a lot of big decisions: How should you invest your funds? How should you structure your budget? Where the heck should you even store your money? Credit unions and banks are similar in that they offer the standard checking accounts, savings accounts, CDs (certificates of deposit) and money market accounts, and […]