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In a Creative Rut? Refresh Your Energy With These Inspiring Insights

Editor’s note: The following article was originally published in the all-digital debut issue of Chief Content Officer magazine. This new version enables us to share audio, video, and more. Check out the interview below. Or listen to or watch the 5-minute interview in the magazine. (Subscription info at end of this post.) Dewitt Jones may […]

Here’s How CMOs Can Position SaaS for Maximum Profitability and Customer Retention

Digital diversity is a powerful tool for converting a broader spectrum of consumers online. Once a CMO has mastered how to communicate value, the next question is how to price their products or services effectively. Different sectors of the market have unique challenges associated with pricing—the competitive landscape and the maturity of the industry being […]

What Your Google Tag Manager Container Should Contain – Whiteboard Friday

Agencies, are you set up for ongoing Google Tag Manager success? GTM isn’t the easiest tool in the world to work with, but if you know how to use it, it can make your life much easier. Make your future self happier and more productive by setting up your GTM containers the right way today. Dana DiTomaso shares […]

Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery

What if you had a methodology that could help you consistently lower your cost per acquisition (CPA) just by changing the copy and images in your ads? In this YouTube Live replay, Flint McGlaughlin dissects a simple heuristic that the MECLABS team uses to optimize the messaging in display ads. ea = 2at + i […]

The 5 Things Entrepreneurs Should Never Post on Social Media

Plus, check out a bonus tip about what not to post on social media at the very end. May 23, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Social media offers a great opportunity to build your brand, increase engagement in authentic ways, show what your company is really about and […]

The Only Move That Matters Is Your Next One

Marketing Podcast with Jenny BlakePodcast Transcript Have you become bored in your current position, are considering starting your own business or maybe you’re ready for a career change? With every plateau, there’s a pivot. And your next move is essential in determining your success. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jenny […]

7 Insider Tips to Jump Social Media Hurdles

In the B2B Content Marketing 2019: Benchmarks, Budgets, and Trends – North America report, CMI and MarketingProfs found that 61% of B2B marketers increased their use of social media for content marketing purposes in the previous year: For B2C marketers, the growth was higher: 69% increased their use of social media for content marketing purposes […]

What Customers Expect with Cross-Channel Marketing

Cross-channel marketing may be a buzzword, but it’s always been a best practice. Even when a product clearly lends itself to a certain channel, customers are — and always have been — cross-channel. Take cars. Yes, there’s a reason you hear so many radio ads about automobiles: You usually listen while you’re driving one. That’s […]