Burger King Teaches You How to Do Cause Marketing Wrong

We are in the era of the “silence, brand” meme. And rightfully so. This shoddy-looking, brand-mocking meme gained traction as more brands launched cause marketing campaigns on social media around topics they’ve never spoken on. People are seeing this less-than-authentic content as a stunt to pander to the masses and make more money. People on […]

How to Target Cold Audiences With Facebook Ads

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to […]

MarTech: Research and Strategies Behind Utilization

Recently, Ascend2 and its research partners fielded the Marketing Technology Utilization Survey. On the week of March 18, 2019, 245 marketing influencers responded. The resulting summary report, called Marketing Technology Utilization, which was published in April of 2019, represented the opinions of all the segments that were surveyed. These segments included: Number of Employees More […]

How Cryptocurrency Projects Are Tackling Transparency and Security Problems

June 27, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. I invested in BTC in 2010 (and sold shortly after, but have bought and sold all along since then), and have experienced a wild crypto ride. I’ve also advised and been working on a project that has developed the first application […]

How to Run a Strategy-Focused Content Workshop

Content is the life force of marketing today. Every business is an information business first; its product comes second. In this age, content is what enables marketers to build, connect, and interact with customers at every touchpoint in the buyer’s journey. Newsletters, events, and courses are all great sources that content strategists, marketers, and consultants […]

Here’s What to Do When You Hate Having a Full-Time Job

Confession time: I’ve spent my life quitting jobs and avoiding full-time employment. In fact, since my first job 35 years ago, I’ve never been employed full-time for more than a few weeks. I’ve enjoyed many jobs for short periods of time, but I actually hate traditional employment. You might secretly feel the same. You might […]

The Three Step System for Keeping Clients for Three Years or Longer

Marketing Podcast with John Jantsch on the 3 Step System to Keep Clients 3 Years or Longer I’ve been a marketing consultant for many years, working with all sorts of small business owners. Not only that, but I’ve also spent a lot of time with fellow marketing consultants, having developed the Duct Tape Marketing Consultant […]