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The 21 Psychological Elements that Power Effective Web Design (Part 1)

“We must ground our webpage designs in the customer’s psychology or risk losing business.” — Flint McGlaughlin (This article was originally published in the MarketingExperiments email newsletter.) Think about your current landing page and ask yourself, “If I were to take my headline and put it on several other brands’ webpages, would it still apply to other […]

Here’s How a Health Savings Account Can Help You Save on Health Care Costs

When signing up for health insurance through your job, you may have been given the option of opening an HSA, or health savings account.  An HSA isn’t like a regular savings account. For one thing, there are a bunch of rules around how you can contribute and spend the money. But it can be a […]

9 Popular Ecommerce Products to Sell Online in 2019

The ecommerce industry is booming. People are buying products online more than ever before. Nearly anything you can imagine can be purchased on the Internet and delivered to your doorstep. It’s a great time to be a consumer. But as an entrepreneur, you can leverage this craze by creating your own ecommerce shop. You can […]

How to Get Your Videos Discovered on YouTube

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to […]

Smart Content Strategist Goes Way Beyond ‘Dummies’ for Salesforce (B2B CMY Finalist)

Editor’s note: We’re sharing insights from Content Marketer of the Year finalists in the blog before we announce the winner at Content Marketing World in September. This is the first year we will name a Content Marketer of the Year in two categories – B2B and B2C.  All content, all the time. If that’s not Heike Young’s […]

How Machine Learning Personalization Drives Meaningful Connections with Millennial Audiences

Millennials represent a major demographic in today’s’ marketplace, 35 percent of the American labor force, with a combined annual spending power of $600 billion. Yet many well-established brands have encountered difficulties engaging younger cohorts. Some brands, in fact,  attribute recent declines in market shares to millennial pushback over what the generation perceives as corporate inauthenticity. […]

9 Tips to Integrate Organic, Paid, and Content – Whiteboard Friday

Search can’t live in a silo. If you want to see success, cross-collaboration across your organic, content, and paid teams is absolutely key. But that takes a huge amount of effort, from untangling communication to cross-training to getting buy-in from everyone involved. What’s a search marketer to do? If you missed her talk this year […]

The Definitive Guide to Mobile Deep Linking

The average consumer is spending five hours per day on their smartphones and this number is only going up. We do everything on our phones these days, from shopping to browsing social media and managing our businesses. This is why it’s more important than ever to optimize the user experience to keep people on your app […]

For Better Results, Think of Content Marketing Like a Product

We’ve all worked on projects, right? They tend to consist of these elements: deadlines, timelines, due dates, deliverables, checklists, and project status meetings. What happens when one project is done? You move on to the next one. And that begs the question – can your content marketing achieve its potential if structured as a series […]

Beware of Facebook Groups. Long Live Communities!

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. Beware of […]

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