Focus on the Letter Portion of Email Newsletter

On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.  This week’s episode features Ann Handley, modern marketing guru and the Chief Content Officer of Marketing Profs. Every two weeks, Ann […]

The Challenges of Monetizing Traditional Media

Brian Calle, co-founder of LA Weekly and Irvine Weekly, shares his thoughts on current media trends and how to amplify the global reach of a brand. November 2, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Brian Calle, co-founder of LA Weekly and Irvine Weekly, talks about some of the challenges […]

Spend Too Much on Vacation? These 5 Tips Will Help You Rebuild Your Savings

The best vacations are carefree escapes from everyday stresses. Bills and budgets? That’s for non-vacation life. When you’re on the beach or at a five-star mountain resort, you buy the lobster dinner, you splurge for the couples massage and you make sure to pick up a few souvenirs along the way. But once you return […]

Cannabis DNA Fraud Is A Huge Problem. This Company Wants To Solve It.

On this week’s podcast, LeafWorks cofounders discuss how they’re helping buyers and growers seperate the good weed from the bad. November 2, 2019 1 min read How do you know what’s in the cannabis you’re planting? The label may say one thing, but the reality can be quite different. That’s where LeafWorks comes in—a botanical […]

6 Secrets From Couples Who’ve Paid Off Debt, Built Empires and Semi-Retired by 35

Are you one part of a couple? Someone’s better half? Partner in crime? That’s good news, because we’ve got plenty of money tips from real couples who’ve paid off debt, improved their credit scores and built business empires. They share their tips and secrets to financial success. And, hey, you two can even start using […]

Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy (Part 2)

Copy Editor, MECLABS Institute. Linda oversees the technical integrity of the content for MarketingExperiments, MarketingSherpa and MECLABS Institute. She places special emphasis on clarifying the writer’s intentions while preserving the writer’s voice. But first and foremost, Linda is an educator. Before joining the team, she was an educational consultant, a blogger and a freelance writer […]

Instagram Stories Branding: Marketing That Benefits Your Business

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. Instagram Stories […]

How to Plan for Spontaneity and React to Google’s New Algorithm [The Weekly Wrap]

Listen to the Weekly Wrap right here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review. And that’s a wrap of the week ending Nov. 1, 2019 This week I’m thinking about the danger of losing spontaneity. I offer a fresh take on the news that […]

How to Use Social Media as Part of Account-Based Marketing

The key goal of account-based marketing (ABM) is to deliver specific messages and offers to specific accounts. Instead of a one-size-fits-all marketing messages of traditional marketing, the new world of ABM promises highly tailored and personalized messages that respond to customer pain points, goals, motivations and interests. It’s perhaps no surprise, then, that marketers have […]