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How 7 Brands Are Using Text and Social Messaging Apps for Content Marketing

Smart content marketers meet the audience where it is. People are on their mobile phones (3.5 billion in 2020) and on social media messaging platforms (e.g., Facebook has 1.3 million active monthly users). Smart marketers also know that one-to-one marketing elicits a better response than one-to-many. Direct messaging via text and social media seems like a […]

Maximizing Your Email Audience Potential: Turning Email Addresses on File into Opt-Ins

Everyone wants more subscribers who are regularly converting. While going out and attracting new, high-value subscribers is one path that every brand should explore, it’s also the most expensive. That’s because these subscribers are at the very top of the Email Audience Potential Pyramid. Thankfully, there are many other paths open to marketers to achieve […]

5 Lead Management Best Practices That Build Account-Based Marketing Success

Co-written with Andrea Tucker, Director of Product Marketing, Oracle Marketing Cloud Lead generation and lead management both play an equally important role in fueling the revenue engine for your business. Where lead generation creates interest among your target audiences, lead management tracks, manages, and engages these leads to qualify them for sales. However, the rules […]

How to Add Facebook Pixel to Your WordPress Website

Published on November 25, 2019 New users often find it difficult to add a Facebook pixel to their WordPress website mainly because they don’t know where to start. Facebook pixel helps you optimize your Facebook ad campaigns by gathering information about your visitors and then generating an audience that is more relevant to your business. […]

How to Use Facebook Ads to Promote Limited-Time Offers

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to […]

The 5 Common Mistakes Every Content Marketer Should Know

Is your brand’s content marketing performance mediocre or worse? Before you create a laundry list of reasons to investigate the why, consider these five frequent, overarching mistakes. Avoiding these mistakes could save you time, money, and even customers. Let’s dive in with the greatest mistake. HANDPICKED RELATED CONTENT: 24 Big Mistakes You Should Avoid in […]

Modern Marketing Blog Influencer Series: Building Your Dream Martech Stack – Success Over the …

In the first blog of this two-part series, Shane answered questions that can help you define parameters for your martech stack. In this blog, he provides guidance on choosing the right tools for your current marketing strategies and future ones. Q: How can you design your martech stack to support your marketing vision? First, it’s crucial […]

App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining. However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization), there is little information out there on the […]

Build Your Conversational Case to Better Serve Your Customers

On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.  We are thrilled to have Tamsen Webster as our expert On the Fly this week! As someone who has spent 20 years in marketing, 13 […]