Bring up the topic of personalization and marketers undoubtedly reference Amazon and Netflix. Amazon has an uncanny way to recommend related products to add to your shopping cart, while Netflix knows just the movie or show you’re in the mood for. While their personalization is indeed fantastic, they have a big advantage: your customer data. […]
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Register today to join our webinar on February 26, 2020, at 11AM EST (US and Canada) to learn more about Oracle Maxymiser Heatmaps. Business and customer insights are the foundation of an effective marketing strategy. That’s why the Oracle Maxymiser team is excited to introduce the new Heatmaps tool within Oracle Maxymiser. Powered by Oracle Infinity, the Heatmaps tool […]
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John Jantsch appears on The Seb Rusk Show on SocialBuzzONAIR to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch has been in the marketing industry for his entire career, and he started his own business three decades ago. He’s been on an entrepreneurial journey since then, and has seen the world of marketing evolve from […]
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Take your company’s marketing game to the next level by appealing to both your in-house staff and future customers. January 29, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Internal communications don’t always remain internal. This past summer, a Lowe’s executive found that out the hard way when an in-house company video — […]
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Marketing Podcast with Guy KawasakiPodcast Transcript Today’s guest on the Duct Tape Marketing Podcast is Guy Kawasaki. He is an author, speaker, podcaster, and Chief Evangelist for the online graphic design tool Canva. Kawasaki has been an evangelist or ambassador for several brands over the years, including Mercedez Benz and Apple. He’s the author of […]
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Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to […]
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To be seen as a valuable information resource – not a product-hawking brand – treat your content marketing like a media outlet. The first step? Use more than your corporate in-house voices (i.e., the ones paid by your company) in your content. Brands must use more than in-house voices to be a valuable info source […]
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A strong hypothesis is the cornerstone to any meaningful and effective test. Every hypothesis that is proven or rejected provides your business with valuable insights behind visitor behavior and continues to drive your optimization plan while supporting company goals and objectives. Remind me, what exactly is a hypothesis? Before we dive into the components and best […]
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Key advice for serial entrepreneurs who find themselves working on multiple projects at a time. January 28, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Although most entrepreneurs start with just one business, as they scale operations and build out a team, they’re often able to start other businesses, too. Inevitably, […]
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Editor’s note: This article was originally published in 2017 and has been updated. Dying is expensive. Data from the Bureau of Labor Statistics reveals that between 1986 and 2017, the cost of a funeral rose 227%. In the same time frame, all other consumer prices rose just 123%. Many people would rather not think about […]