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How to Do Diversity and Inclusive Content Marketing That Matters

A content marketer searches for a stock image to accompany a blog post titled The Top 10 Business Lessons Every Young Professional in Our Industry Should Know. The first result for “business” appears: Knowing the importance of diversity, the marketer scans the image. Women? Check. Men? Yes. African Americans? Yes/probably. Whites? Yes/probably. Other minorities? Maybe. […]

B2B Audience Building & Segmentation Blog Series, Part 1: Bringing More of Your Data Together

Digital marketing success requires constant improvement, but it’s not always easy to determine best next step toward achieving that improvement. That’s why Oracle developed the Marketing Maturity Model, which helps you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities. Today, let’s look at your […]

Amazon Versus Walmart Is a Blueprint for Competitive Advantage

The battle between these giants of e-commerce should inspire all entrepreneurs. January 22, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We are all aware of how important Amazon has become in the e-commerce space, but people in the U.S. are starting to shift their allegiances. For a long time, Amazon […]

What to Do When You Can’t Pay Your Health Insurance Deductible

No one is immune to rising medical costs, even if you have health insurance. The average annual deductible for a single person was $1,573 in 2018, according to a Kaiser Family Foundation (KFF) Employer Health Benefits Survey. If it seems you’re having more trouble covering that deductible, it’s not just your imagination. A deductible is […]

The Biggest Social Media Trends to Watch in 2020

Marketing Podcast with Mike StelznerPodcast Transcript Today’s guest on the podcast is social media marketing expert Mike Stelzner. He is the CEO and founder of Social Media Examiner and the producer of one of the largest social media marketing conferences, Social Media Marketing World. Stelzner has been immersed in the world of social media marketing […]

Transcript of The Biggest Social Media Trends to Watch in 2020

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. And because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. John Jantsch: Hello and welcome to […]

3 Creative Ways to Promote Content With Carousel Ads

Time and again, carousel ads prove their bottom-of-the-funnel efficacy to generate direct conversions and sales. Indeed, this ad format is an all-time favorite for e-commerce managers who promote physical products, most often featuring one SKU per slide. It also is widely used to showcase multiple features of a product in a single campaign. Content marketers […]

How to Use Short Videos to Turn Prospects Into Customers

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to […]

What Are Best Practices for a Landing Page?

No matter how compelling your email or how clever your social media post, your prospects won’t convert if your landing page doesn’t guide them through the next steps. By optimizing your landing pages using tried-and-true best practices, you can reduce your bounce rate and lead your target audience farther down the funnel. Fortunately, you don’t […]