Brand Empathy: The One Critical Quality B2B Content Lacks [Video]

We could all use more empathy in our lives. The ability to think about the world from someone else’s point of view isn’t a nice-to-have or even an aspirational quality for content marketers. It’s absolutely critical. Our jobs revolve around our ability to understand consumers’ mindsets and reflect them in the content we create. True […]

How to Recover a Suspended Facebook Ads Account

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to […]

7 Ways Social Media Marketing Is Changing for CMOs

As with everything in marketing, social media is constantly changing. Consumers don’t seem to have a long attention span for the same old things, and social networks are constantly evolving to reach those needs. Likewise, your marketing strategy must keep up with the latest trends. Watch the way that social media marketing is changing in […]

The True Value of Top Publisher Links

I’m often asked about what results are earned through content marketing and digital PR. So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. […]

Why Being Kind to Yourself Is Key to Entrepreneurial Success

Once we silence our inner critic, we’re free to live on our own terms. January 19, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. “If your compassion does not include yourself, it is incomplete.” — Jack Kornfield I remember sitting in the middle of a tech conference years ago when I first […]

Focus on Relationships, Not Transactions

Welcome to episode 18 of On the Fly, our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.  Our featured guest this week is Tom Martin, president and founder of Converse Digital, who brings us tips […]

Your Financial Aid Award Letter: 6 Essential Questions

You got accepted into college! All that work, all those hours — it’s time to celebrate. Except, wait. Is that financial aid award letter good news or bad? Financial aid award letters can be confusing — and really hard to compare, considering there isn’t a standard format used among learning institutions.  We’re here with a […]

How to Empower Your Employees to Be More Customer-Centric

A five-step plan for ensuring teams take the reins on consumer relationships. January 18, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Customer centricity without empowerment is like a power-generating dam without water — you must have both to achieve the desired result. Empowerment taps into the potential of a human being to […]

RVing on a Budget: the Biggest Costs and How to Save

What you may know about RVing: It’s a great, cheap way to travel, or even a low-cost alternative for living full time. What you may not know: RVing costs can stack up, and even eclipse the cost of traditional car-and-hotel travel, or living in a sticks-and-bricks home. Here, we’ll detail the primary expenses associated with […]