Now’s an Intriguing Time to Invest in Alternatives &#8212 Here’s How to Get Started

It’s a low-risk, high-reward period in real estate. March 31, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world economy is […]

How Francis Ford Coppola’s Rewards Program Connects Customers Across the Entire Brand Portfolio

Brands with multiple entities may find it challenging to connect their customers across their entire portfolio. The Francis Ford Coppola family of brands, which includes wineries, restaurants, resorts, and cafes made the investment in loyalty to unify its brands and reward customers for spending and engaging across all touchpoints. Cat Rossi, Senior Director of Brand & Content […]

A Guide to Celebrating Your Birthday During Coronavirus

As my 37th birthday approached in times of coronavirus, I faced a decision: Cancel the revelry in the interest of flattening the curve? Or proceed as if we weren’t in the middle of a pandemic that’s bringing the world to its knees? March Madness had already been canceled. So had St. Patrick’s Day parades across […]

Building a Culture of Trust and Belonging

Marketing Podcast with Mike Robbins Today on the Duct Tape Marketing Podcast, I sit down with leadership expert, speaker, and author Mike Robbins. Robbins started his career as a professional baseball player, and it’s his background in sports that originally piqued his interest in leadership and teamwork. Many of the elements that he saw influencing […]

How to Guide Your Employees to Post More on Social Media

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to […]

How to Create a Persuasive About Us Page that Converts [Examples]

About Us webpages have two distinct audiences: (1) visitors with no knowledge of the brand and (2) visitors familiar with the products/services and/or the brand. Your goals for these pages should be dual as well: (1) memorable enough for first-time visitors to consider becoming your customers or joining your community and (2) convincing enough to […]

What Readers Want During COVID-19: Content Ideas for Every Niche

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: […]

6 Steps to Taking Your Startup Accelerator 100 Percent Virtual

Follow this simple checklist to go above and beyond your physical program presence. March 30, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. So you have your next startup accelerator program going on right now or coming up fast. You may be asking yourself, how do I provide as much value […]