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Now’s an Intriguing Time to Invest in Alternatives &#8212 Here’s How to Get Started

It’s a low-risk, high-reward period in real estate. March 31, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world economy is […]

How Francis Ford Coppola’s Rewards Program Connects Customers Across the Entire Brand Portfolio

Brands with multiple entities may find it challenging to connect their customers across their entire portfolio. The Francis Ford Coppola family of brands, which includes wineries, restaurants, resorts, and cafes made the investment in loyalty to unify its brands and reward customers for spending and engaging across all touchpoints. Cat Rossi, Senior Director of Brand & Content […]

A Guide to Celebrating Your Birthday During Coronavirus

As my 37th birthday approached in times of coronavirus, I faced a decision: Cancel the revelry in the interest of flattening the curve? Or proceed as if we weren’t in the middle of a pandemic that’s bringing the world to its knees? March Madness had already been canceled. So had St. Patrick’s Day parades across […]

Building a Culture of Trust and Belonging

Marketing Podcast with Mike Robbins Today on the Duct Tape Marketing Podcast, I sit down with leadership expert, speaker, and author Mike Robbins. Robbins started his career as a professional baseball player, and it’s his background in sports that originally piqued his interest in leadership and teamwork. Many of the elements that he saw influencing […]

How to Guide Your Employees to Post More on Social Media

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to […]

How to Create a Persuasive About Us Page that Converts [Examples]

About Us webpages have two distinct audiences: (1) visitors with no knowledge of the brand and (2) visitors familiar with the products/services and/or the brand. Your goals for these pages should be dual as well: (1) memorable enough for first-time visitors to consider becoming your customers or joining your community and (2) convincing enough to […]

Disaster and Crisis Messaging Best Practices

Disaster planning is all about preparing for rare events, whether they’re epidemics, hurricanes, blizzards, wildfires, floods, earthquakes, or some other calamity. Crisis messaging should be a part of any disaster planning so you can communicate effectively with your customers and give them the essential information that they need. Let’s talk about what that should look […]