Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and […]

The No. 1 Mistake I’ve Seen Promising Startups Make

May 26, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Hypergrowth. It’s one of the most desired and anticipated phases of any company’s existence. It’s also the riskiest. Described by the World Economic Forum as being those businesses that have “astonished the global public with their ability to expand and scale at a […]

Eviction Moratorium Tool Helps Distressed Renters Find Options

If you’re behind on rent, a new tool can tell you whether your landlord is prohibited from evicting you during coronavirus. ProPublica recently created an interactive database that lets you search your address if you live in a multifamily property with five or more units to find out whether your property could be covered by […]

The Small Business Guide to Podcasting

The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. Not only is it convenient for listeners who want topics that they’re interested in on-demand, but it’s also valuable for the person or business hosting them. Below find seven great reasons every business should consider […]

How to Create Segmented User Experiences

Your business doesn’t serve a homogenous customer base. Unless you’re an incredibly niche service, it’s likely that you have at least a handful of types of people who benefit from your products or services. Because these types of customers are different from each other, they won’t all be won by the same kind of messaging. […]

A Quick Audit to See If Your Content Passes a COVID-19 Exam

Nearly every brand has shared content about adapting to the reality of the pandemic. Admirable and effective (if somewhat repetitive), many of these messages have been delivered with sensitivity and shared responsibility. But what about your brand’s content unrelated to COVID-19? If your other content doesn’t convey a similar awareness and sensitivity to this all-encompassing […]

How to Use TikTok Analytics for Business

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to […]