This week, we talk about a famous drummer who thrilled a YouTube phenom (and the rest of us) with personalized content, a national pharmacy that knows that how you look is important too when you’re battling cancer, and a cheeky clothing brand that tells unifying stories of makers, from a pastry chef to a chainsaw […]
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Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of Whiteboard Friday to tell you why that’s not true, and to go through a few […]
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September 24, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Lately, there is a huge movement towards the idea of work-life balance. We are often told that people can be just as effective in working less time and that doing 50-70 hours a week is toxic, unsustainable, and unnecessary. Although it […]
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Remember your home economics class? Well, it’s time to dust off those homemaking skills you learned in high school — or get ready to take notes if you never had this core class. You may not have realized it at the time, but what you learned in home ec can benefit your financial life, especially […]
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Odds are this question has crossed your mind at one point in time if you’re a small business owner: “Should I hire someone in-house for marketing or continue to seek outside help?” So many small business owners are afraid to hire marketing people internally. Where do you even start? And is there something wrong with […]
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Email is one of the most effective marketing campaigns out there — in fact, the average ROI of an email campaign is 122%. For those who aren’t afraid to take a few extra steps, email images will spice up your campaign and help your email campaign stand out. I’m going to show you how to leverage […]
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In an extraordinary year, extraordinary content marketers rose to the occasion. They demonstrated what’s possible, moved us to action, and taught us how to protect ourselves. Here are one group and two individuals who are at the top of the game – the 2020 B2C Content Marketer of the Year finalists. Show the people they […]
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Energy has physical, emotional and mental aspects that contribute to the overall joy in your life. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! September 23, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Are there people in your life that you just love being […]
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Owning a home is great and all, but it comes with some extra not-so-fun bills — like homeowners insurance. You know you have to have this, but what you might not realize is you’re probably wasting money on it. No, we’re not telling you to cancel your home insurance. It’s important to have. Basically everything […]
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A chatbot for e-commerce gives you the power to engage with new, existing, and potential customers with real-time, text-style messaging, without actually providing (and paying for!) a live person. Through carefully scripted conversations, your brand can provide your customer base with support, information, and resources 24/7. Like any conversation, chatbots are a two-way street —- […]