How a Profit and Loss Exercise Got My Freelance Business on Track

Lindsey Davis participated in a profit and loss exercise to look at her business expenses, and she found that she was spending more than she was paying herself. Photo courtesy of Lindsey Danis “You don’t have any more deductions?” the accountant asked me. I’d always done my own taxes, working through my self-employment income with […]

Best Trader Joe’s Frozen Food You Can Buy for Under $5

The Matcha Green Tea Mochi Ice Cream from Trader Joe’s costs $4.49. Chris Zuppa/The Penny Hoarder There’s no doubt that Trader Joe’s has some loyal fans. In the three years that data science company dunnhumby has published its Retailer Preference Index — based on both customer preference and financial performance — Trader Joe’s has claimed […]

6 Alternatives to Amazon For E-commerce

With a net worth of  $1.7 trillion, Amazon has dominated the e-commerce sector for years, leaving many of its competitors in the shade. But are there alternatives to Amazon? With an audience as vast as Amazon, small business start-ups and solo entrepreneurs flock to the site to sell the products, get established, and build their […]

Black Friday Deals on Laptop Monitors, Robot Vacuums, and More You Don’t Want to Miss

November 27, 2020 7 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Black Friday has arrived and some of the best savings of the […]

TikTok Content Marketing: How to Grow Your Business With TikTok

TikTok Content Marketing: How to Grow Your Business With TikTok : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! […]

A Small Saturday, a Horoscope Personalization, and a Community Request [The Weekly Wrap]

This week, the Cleveland Clinic shows how to ask your community to help, American Express teaches how to turn something small into something much bigger, and Zillow shows how someone else’s horoscope can catch people’s eye. Spread content, not germs WHO: Cleveland Clinic WHAT: Cleveland Clinic and other top U.S. health care organizations launched the […]

Image Link Building — Best of Whiteboard Friday

Last week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021. This week, we’re going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building. Image link building is a delicate art. There are some distinct considerations […]

Financial Wellness Is Now a Requirement, Not a Perk

November 27, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. One of the most stressful aspects of being an entrepreneur is knowing exactly what you need to do, but lacking the time and money to do it when it’s needed. And sadly, it doesn’t get any better as your business grows […]

The Best Luxury Marketing Strategies

Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Me neither. That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive […]