8 Tips For Creating a More Effective Case Study – With Examples

Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. An in-depth case study helps you highlight your successes in a way that will help your ideal potential customer become your next customer. They help you show rather than tell prospective […]

How to Pass on a Family Business Successfully

Marketing Podcast with Jonathan Goldhill  In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Goldhill, adviser, coach, consultant, trainer, facilitator, and business therapist with 30 years of experience in his craft.  He has been guiding closely-held and family-owned businesses since 1987. Jonathan Goldhill is the author of Disruptive Successor: A Guide to […]

How to Convince Your Company’s Brain Trust to Collaborate on Content

Throughout the years I worked in sales, the executive assistant (aka the “sales prevention officer”) often stood as a human hurdle to making my quota. Yet, it was essential to win this person over to my side. Without their support, there was no way I was going to convince the decision-makers and budget-holders to greenlight […]

5 Mind Tricks That Will Bring You Amazing Money Luck

Shift your money mindset and watch your fortune grow. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! November 23, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Let’s face it—money can be scary, especially if you’re low on funds. Even worse? Money-related stress can wreak […]

Video Game Jobs Expected to Grow As More Americans Get In Gaming

Conventional wisdom has a lot to say about video games. It says gamers are male basement dwellers who live on a diet of Mountain Dew and Cheetos, that gaming makes people lazy, and that it’s impossible to make a living by playing games all day. Well, au contraire. According to data from the Entertainment Software […]

Best Virtual Office Services

Great environment for community building First co-working space to offer open-plan workspace in in London, England Locations in 60 countries Full package is $400 per month Try it today EOffice prides itself on its community environment. The first co-working space to provide open-plan workspaces in London, it blends solid virtual office offerings with bespoke working […]

Facebook Ads for Local Businesses: A Framework for More Revenue

Facebook Ads for Local Businesses: A Framework for More Revenue : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! […]

How to Do Inclusive Content That Helps Your Audience and Business

Creating inclusive content doesn’t require your brand to make a major statement on social justice or take a big stand on a hot topic. It does require you to think differently, recognize what you don’t know, and use words more purposefully. But the extra effort is worth it. Inclusive content is good business First, let’s […]

Daily SEO Fix: Collecting, Organizing, and Tracking Keywords with Moz Pro

So we meet again, keyword research… Now more than ever, we’re depending on the online world for our day-to-day activities. We’re making use of the web for learning and studying, shopping, paying bills, and for the majority of our entertainment and social needs. This means the need for search engines to provide us with what […]