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7 Money Moves to Make Today for People in One-Income Households

Living in a one-income household is like being a gymnast walking on a balance beam. You have absolutely no margin for error, and the slightest misstep can spell disaster. The tens of millions of jobs lost to the COVID-19 pandemic have left millions of families surviving as one-income households for the first time. That’s a […]

How to Fully Optimize Your Google My Business Listing

Marketing Podcast with Sherry Bonelli In this episode of the Duct Tape Marketing Podcast, I interview Sherry Bonelli. Sherry is the owner of Early Bird Digital Marketing. She writes on all things SEO for Search Engine Land, MOZ, Search Engine Journal, SEMrush, BrightLocal, SCORE, and others. Questions I ask Sherry Bonelli: Does Google My Business […]

How to Move WordPress to a New Host or Server

Ideally, you want to pick a reliable web hosting provider, so you don’t have to move your website. But it’s possible that you’re unsatisfied with the current web host’s quality of service or simply wish to upgrade to something better. You might be stressed if you find yourself in this predicament, and honestly, I don’t […]

Great Content Experiences Start With Giving Up Control [Content Marketing Examples]

This week, it’s all about experiences. Old Spice goes brick-and-mortar. Lexus goes digital. NASA goes to Mars. And all three do more than take their audiences along for the ride ­– they put them in power positions. Your next haircut could be content for Old Spice Men’s grooming brand Old Spice is opening its first […]

Law approved for Google and Facebook to pay the press for their content in Australia

The country sets a precedent for others to follow suit, forcing tech giants to pay media companies for using their content on the Google News Showcase and Facebook News. Free Book Preview: Ultimate Guide to Google Ads Get a glimpse of how Google’s marketing resources and strategies can help you grow your business’s digital reach. […]

Google Posts: Conversion Factor — Not Ranking Factor

While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward. Click on the whiteboard image above to open a high resolution version in a new […]

Suze Orman Gives Advice on How to Ride Out the Pandemic

TV personality Suze Orman speaks at the Women’s Conference Tuesday, Oct. 26, 2010, in Long Beach, Calif. Matt Sayles/AP Photo When it comes to the state of our finances, the pandemic has not affected us all equally. Personal finance expert Suze Orman describes it as creating a situation of haves and have-nots. Some people have […]

How is MLOps Used in Business and Marketing?

Chances are, your brand has data scientists and operations professionals on the team, and while they do their best to collaborate, they each have their own areas of expertise. This could lead to miscommunications and misunderstandings. The data scientists can interpret the data, but they likely don’t have the background to manage business operations. Likewise, […]