4 Key Takeaways to Consider Before Adding Your Husband To Your Payroll

February 24, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. I’ve written in the past about the decision my husband and I made to join forces and work together years ago. As best friends and life partners, we initially made the decision because my husband had spent far too many years […]

How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

As a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical performance, while others had to cut back budgets significantly. The variances in revenue performances also empirically correlated with time frames when the public […]

Social Audio: What It Means for Marketers and Businesses

Social Audio: What It Means for Marketers and Businesses : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get […]

6 Email Newsletter Ideas for More Opens, Clicks, and Shares

Your email newsletter database is valuable. After all, these people signed up to receive your content. They must be eager to consume it, right? And yet, the average email open rate in 2020 was 18%. That means less than one of every five subscribers you’ve earned looks at the content you send. Some daily e-newsletter […]

The Strategic Value of Structured Data Implementation on SME Websites

Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five years, many of Google’s most game-changing SERP features have been driven by the use of structured data from […]

10 Content Marketing Trends for 2021 and Beyond

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. What worked last year may not be enough to creep ahead in 2021. Being able to anticipate trends and […]