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How to Tell if Amazon Reviews Are Fake: 5 Sneaky Tricks

If you’ve ditched brick-and-mortar stores for the convenience of one-click shopping from your couch, you probably rely on Amazon reviews to make decisions. The problem: How do you tell if a review is legit or phony? Companies that promote their products with fake reviews have gotten a lot more sophisticated. They’re turning away from bot-generated […]

Will a Chatbot Really Save Your Company Money?

May 21, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. You send a message asking for information. The response is friendly, polite, and sometimes even playful. “What a cool company,” you think. The speed is uncanny. The first answer is clear. Then it dawns on you. You’re speaking to a computer. […]

5 Excel Tricks for Creating Paid Ad Campaigns

To create a paid ad campaign effectively, you need a solid strategy for organizing your data and tracking your ad performance.  Excel spreadsheets can do just that. While a spreadsheet might not seem like the most intuitive tool for managing your marketing efforts, there are many Excel tricks you can use to quickly streamline your […]

How to Use Semantic Search for Paid Ad Campaign Copy

Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics is all about the search intent behind a query.  Google is focusing a lot more on search intent and keyword variants. Knowing the correlation between intent and semantics can […]

Brands Try for ‘Most Likely to Succeed With Gen Z’ Crown [Examples]

It’s graduation season again. Although more ceremonies will happen in real life this year, we look at a few new and successful ways brands are celebrating with their online audiences. Jostens keeps year-end ritual alive virtually For the second year, Jostens is inviting its audience to take the traditional yearbook signing ritual online through its […]