Many organizations lose employees in the long haul by focusing only on diversity hiring. These organizations lose talent every few years, eventually leading to a homogenous environment. Such a scenario is counterproductive to the organization’s diversity goals. Inclusion should be a priority in all organizational efforts and activities. Companies should pay equal attention to recruiting […]

If you want to build an app for your business, you face a dilemma.  Should you opt for a traditional centralized app, or turn to a decentralized platform? More importantly, what is the difference between the two and why does it mean for your business?  There’s no straightforward answer to this question; it really depends […]

This week, we’re all about that data. Orbit Media studied the common characteristics of marketing blog designs. AT&T experts turned commonly searched spelling advice into engaging content. And the Purpose Power Index highlighted the changing understanding of purpose-driven businesses. The devil in the design details It doesn’t matter how wonderfully created and intriguing your content […]

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Local SEO expert Joy Hawkins joins us for a special edition of Whiteboard Friday, giving  you a sneak peek at her MozCon Virtual 2021 presentation: To Post or Not to Post: What […]

Advertising a job opening can be an exciting time for a growing small business seeking a new candidate with the perfect skills. But the thought of going through dozens or hundreds of resumes can dampen the enthusiasm for the process. Learning how to screen resumes efficiently and successfully is a skill, but it’s also nice […]

Marketers create a lot of content. Yes, content is king, but that king is powerless without followers. So, what’s the first thing that comes to mind when you want to reach a broader audience with your awesome new blog post? Sharing on social media, of course. The massive audiences of sites like Facebook and Twitter […]

Have you thought about incorporating the AI magic of chatbots with the wide net of a PPC ad campaign? Combining these two strategies can add a boost to your next digital marketing campaign.  To ensure a successful PPC campaign, you have to start with the end in mind. Where do you want people to go […]

Content creators may be proficient on a topic, but they’re rarely experts on the subject. And experts on a subject usually aren’t the most proficient content creators. So what do you do when you need to create content with relevant, accurate, and detailed information on topics where you lack expertise? You partner with people who […]