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Steer Clear of Overused Stock Photos With These Planning Tips and Resources

Marketers use a lot of images. In an average week, 42.8% of surveyed marketers publish at least five visuals, and 40.8% use two to five images, according to a Venngage study. Sourcing and organizing all those images take up a lot of the content marketing’s team time. That’s why so many teams rely on image […]

Cross Country Healthcare (CCRN) Gains But Lags Market: What You Should Know

This story originally appeared on Zacks In the latest trading session, Cross Country Healthcare (CCRN) closed at $22.16, marking a +0.82% move from the previous day. This move lagged the S&P 500’s daily gain of 0.94%. Elsewhere, the Dow gained 0.63%, while the tech-heavy Nasdaq lost 0.55%. – Zacks Heading into today, shares of the […]

How To Create A Brand Name For Your Company

Marketing Podcast with Rob Meyerson In this episode of the Duct Tape Marketing Podcast, I interview Rob Meyerson. Rob is a namer, brand consultant, and principal and founder of Heirloom, an independent brand strategy, and identity firm. He also has a new book: Brand Naming: The Complete Guide to Creating a Name for Your Company, […]

What is an Au Pair? Duties, Salary and Everything You Need to Know

Do you dream of living in Europe? Of sitting in cafes, eating pastries and learning a new language? Ashley Fleckenstein did. But, like most young Americans, she didn’t have the money to just pick up and go — or the right qualifications to get a full-time job abroad. So Fleckenstein decided to become an au […]

How To Determine If Your Invention Is Patentable

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this […]

You’re Not Ready for a DAM (Unless You Do This First)

With the amount of content organizations produce – and the sheer volume of multimedia assets and formats – it’s time to consider a digital asset management system. A DAM can increase production efficiency, enhance cross-team operability, and improve marketing productivity and performance. Marketers spend over 60% of their time retrieving information or restructuring lost assets […]

Active vs. Passive Investing: Choosing a Lane to Drive Your Investment’s Growth

Active and passive investments are like lanes on a highway. Should you cruise in the middle lane and go with the flow of traffic? Or should you take the left lane and bypass the slowdowns? A passive investment strategy tries to keep pace with the major stock indexes, such as the S&P 500 or Dow […]

What Does It Take to Convince a Billionaire to Invest?

It’s time to meet “The King”. Billionaire investor Chris Burch is the co-founder of retail juggernaut Tory Burch and founder/CEO of Burch Creative Capital. Burch, whose majority stake in C Wonder pushed his net worth over the 10-figure mark, joins Going Public® as a potential investor. Each company will have a shot to pitch and see if […]

How To Get More From Existing Content With Historical Optimization

Considering all the ways to draw attention to your content, one underutilized tactic could help you get even more from your creation efforts: historical optimization. Historical optimization involves updating published content to give it new life and longevity. This powerful tactic taps into everything you’ve already done. All the content painstakingly created for your website […]