Why Publishing A Book Helps Build Your Credibility

Marketing Podcast with Michael DeLon In this episode of the Duct Tape Marketing Podcast, I interview Michael DeLon. Michael is a Credibility Marketing Expert who helps business owners publish a book that positions them as an expert in their field. He’s also the author of On Marketing: The Definitive Guide for Small Business Owners. Key […]

Take Content Beyond the Buyer’s Journey by Playing Nice [11 Expert Tips]

A content marketing strategy based on the buyer’s journey isn’t enough. Why? First, prospects often encounter content from your brand that the content marketing team didn’t create. Second, the journey shouldn’t end when they become customers. Buyer engagement today requires a circular approach to content as your journey with the audience isn’t linear and shouldn’t […]

How to Hire Your Perfect Team in 5 Steps

Opinions expressed by Entrepreneur contributors are their own. Any entrepreneur or creative person can relate to the challenges or resistance that may surface around delegating tasks or asking for help. Essentially, this stems from having to shift from a mindset of I can do it all to I need a team for this or even I get to […]

How To Create Predictable Recurring Revenue Streams Without Selling Your Hours

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this […]

15 Content Creation Tools You (Probably) Haven’t Tried Yet

Updated Feb. 23, 2022 The right technology helps content teams create more and better work. That’s why 73% of B2B content marketers say they use content creation, collaboration, and workflow tools. But they’re not always easy to choose. And always need more than one. Sometimes you need a tool to spark a new idea or […]

If You Have More Than $1,000 in Your Checking Account, Make These 5 Moves

You’ve done it. You’ve built up a little cushion in your bank account — $1,000! It feels good, right? Those days of checking your account balance in a panic are behind you. Congrats! You’re on the right path. Now it’s time to think about some longer-term goals. What do you want to accomplish next with […]