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Our Guide to 14 of the Best TV Streaming Services

With streaming services growing in popularity, many companies are offering their own version. Whether you’re cutting ties with cable or trying to supplement your current service, you want to find what works with your budget and personal taste. You can’t subscribe to them all, so which do you pick? Don’t worry. We’ve compared 14 of […]

Lyft vs. Uber: Here’s the Ridesharing Service You Should Choose

By now, you probably know the gist of driving with ride-sharing services: You use an app to connect with people who need rides. You drive them somewhere in your own car, and they pay automatically through the app. The two biggest players in the space — Uber and Lyft — continue an intense rivalry, despite offering pretty […]

Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]

Once upon a time, I had a marketing boss who would ask me about our efforts at brand building: What were the results? What value did they add to the business? My answer was always the same: “good things.” In our 2022 B2B Content Marketing Benchmarks, Budgets, and Trends research, we find 80% of marketers […]

5 Types of Marketing Organization Structures That Will Fuel Your Growth

Successful marketing requires a focused strategy and an outstanding team to bring it all together. However, introducing an effective marketing organization structure can take your business to the next level. With a solid marketing structure in place, your staff knows exactly what is expected of them. With everyone clear on their jobs and their roles […]

The Importance of Synergistic Capital for Early-Stage Companies

Opinions expressed by Entrepreneur contributors are their own. As I was talking to one of my early-stage founders about corporate governance principles, I realized that what I was sharing with him isn’t common knowledge. Early-stage founders always here “seek smart capital,” but I realized that founders don’t really understand the full depth of that statement […]

How To Create Powerful, Uncopyable Experiences For Your Target Customer

Marketing Podcast with Steve Miller In this episode of the Duct Tape Marketing Podcast, I interview Steve Miller. Meetings & Conventions Magazine calls Steve Miller the Idea Man for his unconventional, edgy, no-spin approach to marketing and branding. He is the author of the Amazon #1 bestseller, “UNCOPYABLE: How to Create an Unfair Advantage Over […]

Dentsply Stock is Repricing Itself

Global dental products provider Dentsply (NASDAQ: XRAY) stock has been plunging worse than the benchmark indices down (-34%) on the year. The maker of SureSmile clear dental aligner systems has diversified its portfolio with the acquisition of Byte and Propel Orthodontics. The Company admittedly had a disappointing start to the year plagued by global supply […]

Fix Outdated Content To Boost Your SEO Results

If your organization has been around for more than a year or two, your website probably holds a mountain of published content. Much of that content no longer helps your audience or your brand because it’s outdated or irrelevant. But it doesn’t hurt anything, right? Wrong. Old content may negatively impact your content’s search rankings […]

Best Outbound Call Center Services

Want to jump straight to the answer? The outbound call center service for most people is Nextiva or Five Star Call Centers. Imagine if your outbound call agents were engaged, able to handle customer rejections, and consistently hitting their connection rate targets. Moreover, your business has a steady pipeline of qualified leads and is continually […]