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How to Optimize Your Anchor Text Strategy For SEO

The early days of SEO were like the Wild, Wild West. Blackhat SEO experts did everything imaginable to rank their sites on Google, including keyword stuffing and creating spammy backlinks. It worked–for a bit. These days, Google’s SERP Algorithm cracked down on content quality, and those older SEO hacks have long crumbled to dust. Details […]

Why Call Tracking Metrics Matter To Your Marketing Efforts

Marketing Podcast with Todd and Laure Fisher In this episode of the Duct Tape Marketing Podcast, I interview Todd and Laure Fisher. Husband and wife co-founders, Todd and Laure Fisher founded CallTrackingMetrics in 2011 in their basement and together have grown it into an Inc. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around […]

How To Optimize Your Time & Hire In The Correct Order

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this […]

Dear Penny: Am I Cheap if I Refuse to Attend Co-Workers’ Birthday Lunches?

Dear Penny, I work in a relatively small local community service organization in a small building. We have a few co-workers, a manager and a director. On a few occasions, our manager has invited everyone to attend a birthday lunch for one of the three of us.  I love my co-workers, but I live for […]

3 Reasons Why Hostess Brands Could Be a Sweet Addition to Your Watchlist

TWNK stock has sound fundamentals and continues to grow market share  When I was first looking around for stocks to put on my watchlist, Hostess Brands (NYSE: TWNK) wasn’t one that came to mind. TWNK stock is up over 100% since the start of the pandemic. Most of that growth occurred in 2021. Since Hostess […]

7 Strategies That Will Get Powerful Results for Your Marketing and Sales Teams [Free Webinar on May 24th]

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. Are your sales and marketing teams aligned? Or are they working in silos, with only a vague understanding of what the other team is doing? If your sales and marketing teams aren’t working […]

How to Get Cheap or Free Internet with the Affordable Connectivity Program

Millions of Americans now qualify for discounted or free internet access thanks to an expanded federal program announced by the White House on Monday. The Affordable Connectivity Program (ACP) grants up to $30 a month toward high-speed internet for qualifying households. Twenty of the nation’s largest internet providers are also offering plans of $30 or […]

7 Steps to Tame the Marketing Chaos

What’s wrong with small business marketing today? I’ve spent years in the business world, and these are some of the most common statements I hear from struggling business owners and entrepreneurs trying to build successful marketing and operations system for their business; I’ve spent most of my marketing budget on a new website, and it […]