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4 Ways to Use Your Online Calendar to Manage Your Kid’s Schedules

While kids don’t have to worry about keeping a job, paying bills, or anything else, they still stay incredibly busy. School hours are long and filled with a myriad of classes and activities. Outside of school, they’ll want to pursue extracurricular activities, hang out with friends, and find time to play video games. That’s a […]

Is Purpose-Led Marketing a Growth Killer? [Rose-Colored Glasses]

Are brands sacrificing company growth by trying too hard to do good in the world? Marc Pritchard, chief brand officer at Procter & Gamble (P&G), raised that question at the recent VivaTech conference. An article in the Drum last week reported some of Marc’s comments, including this: “Some companies are over-leveraging purpose marketing at the […]

The Strategy Behind Building A Thriving Online Community For Your Brand

Marketing Podcast with Jenny Weigle In this episode of the Duct Tape Marketing Podcast, I interview Jenny Weigle. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. She’s worked with more than 100 brands on various aspects of their community strategy and implementations, including launch, migration, programming, and […]

5 Meta Description Tips To Help Your Content Get the Clicks

In its early days, USA Today was dubbed “McPaper” for its very short stories. Unlike their peers at other newspapers, USA Today reporters had to digest big news into just a few paragraphs. Many in the profession criticized USA Today articles for their brevity. But I think those critics missed the talent required to synthesize […]

How To Make Your Clients Successful So They Never Want To Leave

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this […]