13 Ways to Grow Omnichannel Customer Engagement

Opinions expressed by Entrepreneur contributors are their own. Omnichannel customer engagement is no longer a nice-to-have — it’s a necessity. In today’s digital world, customers expect a seamless, personalized experience across all channels, and they will take their business elsewhere if they don’t get it. Channels have converged, and customers move freely from one to […]

This Part-Time Job Pays You to Sleep and Wear Pajamas to Work

Did you hear the one about the company willing to pay you to sleep? No, really. There’s a company that wants to pay people to sleep on their mattresses. Casper, a New York-based mattress company since 2014, wants to pay “Casper Sleepers” to sleep for a living — both in their stores and in “unexpected […]

Stop Treating Design Teams as Vending Machines for Your Content’s Graphics

A lot of content marketers treat the design team like a vending machine – insert copy, press button, get graphic. They make design the last step in the content creation production process. The result is nearly every piece of content is planned through the lens of a writer. By the time a typical creative brief […]

7 Marketing Lessons Learned from Billion Dollar Companies You’ve Never Heard Of

You’ve heard of Apple, Facebook, Microsoft, Google, and even Amazon. It doesn’t matter where you live in the world, the chances are you have heard of those companies. But have you ever heard of Danaher, Fortive, AmerisourceBergen, Centene, or Archer Daniels Midland? I bet you haven’t heard of any of those companies. These companies aren’t […]

6 Questions to Create Your First Marketing Strategy

Opinions expressed by Entrepreneur contributors are their own. Marketing can be complex, with dozens of campaigns across numerous channels feeding your bigger strategy. But it should be simple at first. In fact, a mistake I often see from startups and entrepreneurs — that I also made for years — is trying to do too many […]

How to Clean Out a Home: What to Keep, Sell, Donate and Toss

Cleaning out a home is a major undertaking. The sheer amount of stuff can be overwhelming.  Whether you’re moving to a smaller place in retirement — or helping your siblings clean out the family home after your parents pass away — the process is never easy. You might be up against a tight deadline because […]

Keep Your Audience Top of Mind With the Simple Jobs-To-Be-Done Formula

Content marketing is not about your brand; it’s about your brand’s target audience. I know, I know, every single content marketer should know this by now. But how many times have you really implemented that concept? Enter the jobs theory, also known as the jobs-to-be-done (JTBD) framework. JTBD theory specifies a consumer’s “job” – what […]

What is A Shadow Ban? (and How to Fix It)

Have you recently noticed a huge drop in social media engagement? Suddenly, your social media activity doesn’t seem to show up at all.  It’s like you don’t even exist on the site…weird! Is it a bug? Even big sites can suffer from issues occasionally. Maybe you should just check back later.  There’s another possibility—you might […]