Which of My Competitor’s Keywords Should (& Shouldn’t) I Target? – Best of Whiteboard Friday

You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords […]

8 Ways to Set Yourself Up For Financial Freedom in Your 20s

Here’s how to shake the shackles of debt. February 20, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Your 20s are a pivotal age. It’s a time to enjoy the greatest freedom you’ll ever know until retirement. It’s also the ideal age to begin investing because you have so much time on your side and […]

How to Become a Graphic Designer: Here’s What It Takes

A picture is worth a thousand words — and maybe just as many dollars. Graphic designers work in a competitive but exhilarating and fulfilling field in which they combine their passion for art and love of technology to create compelling design work for logos, websites, flyers, brochures, infographics and more. If you have been a […]

Storytelling Around Disruption and Innovation

Marketing Podcast with Michael MargolisPodcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Michael Margolis, CEO and founder of Storied. Storytelling has become a business buzzword of late, but there’s a lot of complexity behind the term. Margolis’ focus is specifically on storytelling as it relates to disruption and innovation. It’s […]

Transcript of Storytelling Around Disruption and Innovation

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This […]

Offer a Content Upgrade and See Conversion Rates Rise

Even when you pour hours into long-form content, getting visitors to convert is still an enormous challenge. A content upgrade can be a game changer in overcoming that conversion challenge. A #content upgrade can be a game changer in conversions, says @CCollinsDC via @cmicontent. Click To Tweet Content upgrades (also known as bonus content) can […]

B2B Audience Building & Segmentation Best Practices, Part 2: Centralizing Data and Speaking …

Building out your audience and then segmenting that audience to ensure you’re delivering the right message to the right people is critical. However, it can be confusing to determine how best to improve your efforts.  Oracle’s Marketing Maturity Model can help you determine where your organization is in developing its various capabilities and what should […]

How Travel and Hospitality Brands Can Go the Extra Mile for Customers

In order to attract new customers and encourage repeat business, travel and hospitality brands should differentiate on more than just price by creating personalized customer experiences. Loyalty programs in the travel industry have been around since the 1970s, when American Airlines pioneered the Advantage Frequent Flyer program. Since then, many hospitality brands have followed suit and developed […]

How (and Why) to Make the Most of Business School

The unemployment rate for recent college graduates is higher than the general public’s. Here’s how to avoid joining that majority. February 19, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. It has long been the case statistically that those who earned a university degree made more money over their lifetime than […]

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