Starting a massage business is a great option for someone looking for either part-time or full-time work in helping people heal their minds and bodies. Massage therapists do need quite a bit of training and education to be able to start their own businesses. They also need to obtain licenses and certificates to be able […]

So you like nails. Maybe you’re the one in your friend group who always proposes mani-pedis for group outings, who loves to explore the boldest and prettiest new nail designs every few weeks, or who just takes such good care of your nails that you haven’t had a hangnail in years.    Or maybe you like […]

Meal prepping offers affordable, simple, and healthy solutions to making meals for an individual or family in a way that saves time. Jumping in on the meal prep bandwagon can be wise for a future business owner, as it’s an industry that doesn’t seem to be slowing down any time soon. But with so many […]

This week is all about the unexpected. A writer creates a sticky wicket for finding other creatives. Ronald McDonald House sponsors content that has nothing to do with itself. And NEA Member Benefits turns ‘boring’ content into a hoot. Killer croquet ad hits an unexpected wicket A 686-word description of a croquet set for sale […]

Marketing Podcast with Jess Ekstrom In this episode of the Duct Tape Marketing Podcast, I interview Jess Ekstrom. Jess is on a mission to help women tell and sell stories through writing and speaking. She’s also the creator of an organization called Headbands of Hope. Jess has also written a book called — Chasing the […]

Forming an LLC is exciting.  But you can’t get past the first step of the formation process without choosing a name. If you select a name that’s already taken or otherwise ineligible, you’ll lose out on the non-refundable application fees and have to start over from the beginning.  This scenario is easily avoidable if you […]

There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand.  Not sure where to start? Black Friday ad campaigns are one of the quickest way to drive revenue. Do […]

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Say “Hi” to your business’s new best friend: business Pinterest accounts. Eighty percent of Pinterest pins are repins, which means this is a platform that values sharable content. The average lifespan of a pin is three […]

The world’s most popular search engine caused a stir in August when it published guidance on when and how it modifies or replaces page titles. SEOs on Twitter complained about changes they’d noticed to the way their page titles get displayed in search results. In some cases, Google replaced page titles with H1 header elements. […]

California’s economy is one of the most powerful globally, and small businesses make up 99.8% of all companies in California.  LLCs represent 35% of small businesses in the US. This is because they offer some of the benefits of a corporation, like protecting personal assets without all the hassle and paperwork.  Starting an LLC in […]