Marketing Podcast with Kate Bradley ChernisPodcast Transcript Today’s guest on the Duct Tape Marketing Podcast is Kate Bradley Chernis, co-founder and CEO of Lately. Bradley Chernis started her career as a radio DJ, then started a marketing firm, and it was there that she identified a unique problem: Businesses need to create tons of social […]

Although Google Analytics default metrics are valuable, they don’t allow you to get answers to deeper questions about your content: Do visitors like the content? Do they read the article until the end or just the first sentence? Which author generates the highest number of conversions? How long do visitors watch the videos? It doesn’t […]

Happy New Year and Happy 2020! While on winter break, I took some time to reflect on the journey ahead for marketers in this new decade. When focusing on the key trends and upcoming innovations, I see 10 mega-trends that are sure to influence digital marketing into 2020 and beyond. Changing technologies, economies, and habits […]

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to […]

Creating and distributing content might sound simple — unless you’ve done it. Even with a detailed content production workflow, the multi-layered, multi-step process can overload and overwhelm the content marketing team. And that can lead to content marketing waste, which means you’re not going to see the best return on your investment. An overloaded or […]

As the volume and sophistication of customer data continues to expand, marketers now face the challenge of transforming it into useful information that can: Give you a better understanding of your customers and the business challenges they face Optimize your marketing efforts Deliver hyperpersonalized experiences that drive engagement, loyalty, and build trust in your brand […]

Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation, where we crunch the […]

Marketing Podcast with Rohit BhargavaPodcast Transcript On this episode of the Duct Tape Marketing Podcast, I sit down with marketer, author, and speaker Rohit Bhargava. He is an innovation and marketing expert and the founder of the Non-Obvious Company, which has spawned a number of books under that title, including the latest: Non-Obvious Megatrends: How […]

Facebook ads are an incredible way to generate exciting new leads for your business. There are nearly 2.5 billion monthly active Facebook users worldwide, meaning that you have the opportunity to reach a huge audience if you play your advertising cards right. The other benefit to the platform is the relatively low cost of advertising. […]

I was talking with my friend who works at Keap (formally known as Infusionsoft) and he was breaking down how people still make millions of dollars selling info products and ebooks. Now, I don’t sell info products as heavily as I used to, but when I focused on it 100% of the time, my numbers […]