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The Marketer’s Guide To Medium

Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place.  The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. Part […]

How to Make Sure Your Email Pops Up in Your Subscribers’ Inboxes

Email is still the most effective tool at any digital marketer’s disposal: Emails have the highest return on investment (Constant Contact). Almost 80% of B2B marketers say email proves to be the most successful channel for content distribution (Optin Monster). 60% of consumers admit to making a purchase as the result of a marketing email, […]

How to Hire the Best Possible Local SEO Agency for Your Business

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Local search marketing is a very strenuous hike.  When you hire an agency to help with the varied tasks of local search engine optimization and offline-to-online marketing, you’re hoping to take […]

Salesforce Review

Salesforce is one of those rare jacks-of-all-trades that actually masters everything. There’s a lot you can do in a single platform for every facet of customer relationship management (CRM): sales, service, marketing, commerce, and IT. And it’s not just multifaceted—it’s highly customizable and built with best-in-class technology. That said, depending on your company’s size and […]

Webex Review

Webex is a feature-rich video conferencing solution that lets you take your online meetings to new heights. It’s accessible, as you can start using it for free today with fullscreen video options for any device. While yes, there are widely known solutions out there like Zoom, Webex ensures your online calling, messaging, and meetings happen […]

Lessons About Marketing Complacency I Had to Learn the Hard Way

June 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. 2020 cast many unprecedented obstacles for businesses. From the mass exodus of in-office work because of the Covid-19 pandemic to quantum shifts in consumer buying behavior, we saw many businesses struggling to stay afloat while managing a mostly remote workforce.  Other […]