Using AI with Human Touch to Create Great Social Content

Marketing Podcast with Kate Bradley ChernisPodcast Transcript Today’s guest on the Duct Tape Marketing Podcast is Kate Bradley Chernis, co-founder and CEO of Lately. Bradley Chernis started her career as a radio DJ, then started a marketing firm, and it was there that she identified a unique problem: Businesses need to create tons of social […]

How to Create 5 Custom Metrics in Google Analytics [Infographic]

Although Google Analytics default metrics are valuable, they don’t allow you to get answers to deeper questions about your content: Do visitors like the content? Do they read the article until the end or just the first sentence? Which author generates the highest number of conversions? How long do visitors watch the videos? It doesn’t […]

10 Mega-Trends Transforming the Future of Digital Marketing in 2020

Happy New Year and Happy 2020! While on winter break, I took some time to reflect on the journey ahead for marketers in this new decade. When focusing on the key trends and upcoming innovations, I see 10 mega-trends that are sure to influence digital marketing into 2020 and beyond. Changing technologies, economies, and habits […]

How to Promote a Documentary Storytelling Series on Social Media

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to […]

Fix These Big Inefficiencies in Your Content Pipeline

Creating and distributing content might sound simple — unless you’ve done it. Even with a detailed content production workflow, the multi-layered, multi-step process can overload and overwhelm the content marketing team. And that can lead to content marketing waste, which means you’re not going to see the best return on your investment. An overloaded or […]

Forrester Report: Getting Customer Data Management Right

As the volume and sophistication of customer data continues to expand, marketers now face the challenge of transforming it into useful information that can: Give you a better understanding of your customers and the business challenges they face Optimize your marketing efforts Deliver hyperpersonalized experiences that drive engagement, loyalty, and build trust in your brand […]

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation, where we crunch the […]

What Megatrends Will Shape Your Business?

Marketing Podcast with Rohit BhargavaPodcast Transcript On this episode of the Duct Tape Marketing Podcast, I sit down with marketer, author, and speaker Rohit Bhargava. He is an innovation and marketing expert and the founder of the Non-Obvious Company, which has spawned a number of books under that title, including the latest: Non-Obvious Megatrends: How […]

How to Generate Leads for $100 a Month Using Facebook Ads

Facebook ads are an incredible way to generate exciting new leads for your business. There are nearly 2.5 billion monthly active Facebook users worldwide, meaning that you have the opportunity to reach a huge audience if you play your advertising cards right. The other benefit to the platform is the relatively low cost of advertising. […]

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