How to Use Milestones to Map Your Customer Journey

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show where I’m talking about some of the concepts in my newest book, The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. Key Takeaway: In a previous episode, I talk about creating a Customer Success Track. […]

Competitions and Compromises Abound – But Which Brands Are Winning?

This week, McDonald’s searches for besties on Twitter, Heinz wants to end a long-standing food feud, and new competitors are taking to the field of sports content marketing. Let the games begin. McDonald’s rewards its besties on Twitter The No. 1 fast-food chain launched its new customer loyalty program – MyMcDonald’s Rewards – this week. […]

How To Use Business Storytelling To Captivate Any Audience

Marketing Podcast with Janine Kurnoff In this episode of the Duct Tape Marketing Podcast, I interview Janine Kurnoff. Janine is the co-founder of The Presentation Co and co-author of Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience 1st Edition. Key Takeaway: We’re living in a really noisy time where we’re […]

How to Get Listed in The YouTube Recommendation Sections

It’s widely known YouTube is the world’s second-largest search engine. However, did you know the majority of video viewing on YouTube doesn’t actually originate from the search bar? In fact, the video platform has confirmed its YouTube recommendation engine is responsible for more than 70 percent of the total time spent watching content on the […]

How to Create Winning Sales-Enablement Content

Would you like more sales? Who wouldn’t? To increase sales, many businesses invest more in marketing or hire more salespeople. But there’s a more affordable – and fundamental way: Create more effective sales-enablement content. What is sales-enablement content? Sales-enablement content is any content asset used in the sales process – by the sales team or […]

Gusto vs. QuickBooks Payroll

Gusto and QuickBooks are online payroll systems designed to help you manage all the ins and outs of payroll management, including taxes, direct deposits, and even contractor payroll. But how do they stack up when compared against each other? After much research and side-by-side comparisons, Gusto ends up being the contender with more payroll perks […]

How to Ensure Your Online Reviews Get You Business

Every successful business relies on reviews. In the past, it was word-of-mouth recommendations from friends or family. If you wanted to go to the movies on the weekend, you’d pick up the local newspaper and read what film critics had to say. In today’s digital world, it’s online reviews that people turn to when needing […]