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Crafting Growth-Focused Content for Your Business

Marketing Podcast with Lance CumminsPodcast Transcript On this episode of the Duct Tape Marketing Podcast, I visit with Lance Cummins, founder and President of Nectafy, the growth content company. If you know anything about marketing today, you know that it’s all about content. But with that word getting tossed around so frequently, it sometimes feels […]

Avoid Predictions and Analyze the Possibilities of the Future [The Weekly Wrap]

Editor’s note: Sometimes you need to break the rules. We’re publishing The Weekly Wrap a day early to make room for a timely (and related) post from Robert Rose. Read and listen now. Then check back tomorrow. Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, […]

Make Better Business Decisions by Leveraging Customer Data

Former CEO of Tesco, Sir Terry Leahy, credits the company’s loyalty program, Clubcard, as the key reason the company was able exceed the performance of its two biggest competitors. Using loyalty data, Tesco was able to make better data-driven decisions. “It was absolutely transformational for the business,” he said. “We could treat customers as individuals. And we […]

Best Business Insurance for 2020

Hopefully, you’ll never have to use your business insurance. But just like car insurance or health insurance, protecting your business from unexpected situations is crucial. However, 44% of small business owners don’t have insurance. This statistic is shocking. If you’re uninsured or underinsured, your company could potentially go bankrupt if something goes wrong, and you’re […]

Creating Online Courses That Work for Your Students and Your Business

Marketing Podcast with Justin FerrimanPodcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Justin Ferriman, co-founder and CEO of the learning management system LearnDash. Ferriman became interested in learning management systems (LMS) when he was doing some research for a consulting engagement that he had, and he discovered that there wasn’t […]

How to Use LinkedIn for Competitor Research

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to […]

Most Agencies Bet on This Distribution Model [New Research]

Agencies buy into content marketing in a big way for their clients. But how do they use content marketing to promote their own businesses? We sliced the data from our 2020 annual content marketing research to look at the 230 for-profit agency respondents. This group is directly involved in the content marketing for their agency […]

Do More with Tactile Marketing Automation

Standing out isn’t easy. Being remembered is even more difficult. Modern marketing is a digital sea teeming with messages. Audiences find themselves bombarded with thousands of marketing messages every day, and you, as a digital marketer, are constantly jostling and fighting for attention. Tactile marketing automation can help. It involves physical marketing offers being triggered […]

Get to Yes: Three conversion lessons learned from FBI hostage negotiation

(This article was originally published in the MarketingExperiments email newsletter.) “When it comes to data, simplify. Become an essentialist. Get beneath the data to the essence. Look for patterns. Patterns transform info into wisdom.” — Flint McGlaughlin, Managing Director, MECLABS Institute Not too long ago, the aunt of a prominent Haitian political figure was kidnapped […]

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