Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. Part […]
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If you had asked me to explain artificial intelligence or AI a few years ago, I probably would have laughed. I’d talk about the Matrix movie trilogy and ponder yet another Terminator sequel. Today, I’m ready to talk about AI because I’m a professional writer who now sits in the room with data scientists who […]
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The best customer relationship management (CRM) systems allow you to move customers down your pipeline with ease. A CRM manages it all from a contact form sign-up to live chats that transition a lead to a paying customer. Some CRMs integrate perfectly with a WordPress site, making nurturing customer relationships through your site an even […]
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Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. How? That’s what we’re going to […]
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Email is still the most effective tool at any digital marketer’s disposal: Emails have the highest return on investment (Constant Contact). Almost 80% of B2B marketers say email proves to be the most successful channel for content distribution (Optin Monster). 60% of consumers admit to making a purchase as the result of a marketing email, […]
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The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Local search marketing is a very strenuous hike. When you hire an agency to help with the varied tasks of local search engine optimization and offline-to-online marketing, you’re hoping to take […]
Salesforce is one of those rare jacks-of-all-trades that actually masters everything. There’s a lot you can do in a single platform for every facet of customer relationship management (CRM): sales, service, marketing, commerce, and IT. And it’s not just multifaceted—it’s highly customizable and built with best-in-class technology. That said, depending on your company’s size and […]
Webex is a feature-rich video conferencing solution that lets you take your online meetings to new heights. It’s accessible, as you can start using it for free today with fullscreen video options for any device. While yes, there are widely known solutions out there like Zoom, Webex ensures your online calling, messaging, and meetings happen […]
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June 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. 2020 cast many unprecedented obstacles for businesses. From the mass exodus of in-office work because of the Covid-19 pandemic to quantum shifts in consumer buying behavior, we saw many businesses struggling to stay afloat while managing a mostly remote workforce. Other […]
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My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]