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YouTube Ads: What Marketers Need to Know

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. YouTube Ads: […]

4 Real-Life Ledes: Why They Work (and What Could Be Better)

OK, the original plan for this article was to provide great examples of ledes in B2B and B2C content marketing. But a funny thing happened in that search – mediocre ledes dominated. That’s disappointing because, next to the headline, the lede is everything. It’s the determining factor on whether to read the article. The lede […]

CX Unity In Action – Integrating Data Silos to Unleash Greater Customer Experiences

By Abbas Makhdum, Director of Product Marketing, Oracle Marketing Cloud Today’s empowered customer interacts with a brand on their own terms. As a result, the traditional (i.e. linear) customer journey is dead. The brand is no longer in control and in today’s competitive environment, creating a better customer experience is what distinguishes winning companies from […]

3 Big Lessons from Interviewing John Mueller at SearchLove London – Whiteboard Friday

When you’ve got one of Google’s most helpful and empathetic voices willing to answer your most pressing SEO questions, what do you ask? Will Critchlow recently had the honor of interviewing Google’s John Mueller at SearchLove London, and in this week’s edition of Whiteboard Friday he shares his best lessons from that session, covering the […]

How to Reduce Your Facebook Ad Spend With Smart Targeting

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to […]

Email Marketing Nightmares: The Journey: Season 2, Episode 13

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. Email Marketing […]

2 Things to Know About Visual Content Strategy in 2019

It’s time for content marketers and content strategists to take back control of their visual content strategy. That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year. It’s a topic close to his heart. By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry. By night, he’s […]

12 Tips for Taking Better Marketing Photos for Your Social Media Campaigns

Every business needs to be active on social media to be relevant in today’s digital world. So if your company is on social media, it’s a safe bet that you’re uploading photos to your profile on a regular basis. Pictures and other visual elements will improve your marketing strategy. But it can be challenging to […]