Every leader understands the importance of innovation. In the fast-paced rhythm companies find themselves in, they’ll always face competition—it’s inevitable. But the crux of this competition depends on how fast business owners can realize, develop, and implement ideas for their new products. “There’s no good idea that can’t be improved on.“ – Michael Eisner, the […]
16
Jan
Jan
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
15
Jan
Jan
Are you ready to double your search traffic? Understanding SEO is crucial to significantly increase your traffic and brand awareness. Right now, thousands of people are looking for content just like yours. You can help them find it by becoming an SEO expert. In fact, 40 percent of website traffic begins with a search query. […]
If you’re selling products at scale today, chances are you need the best order management software you can get your hands on. An OMS makes sure you’re staying on top of inventory, fulfilling special orders correctly, sending automated customer notifications, tracking payments in multiple currencies, and more, all while making sure you’re integrated with all […]
15
Jan
Jan
Making a personal connection can be an effective way to increase sales, but the cost of personally reaching out to each customer is prohibitive. In addition to it being costly, phone calls are also time-consuming. Most sales reps handle a high volume of calls, many of which don’t even reach a human on the other […]
15
Jan
Jan
This week, we noticed the NFL and Nickelodeon repackaging content, a sewer district naming names, and a $75 million content property that’s only now considering a website. NFL recruits a new audience on Nickelodeon WHO: National Football League and kids’ cable channel Nickelodeon WHAT: Nickelodeon (owned by ViacomCBS Domestic Media) recently aired a kids’ version […]
15
Jan
Jan
What to Do When Your Facebook Ads Fail : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this […]
14
Jan
Jan
In this week’s episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy! Click on the whiteboard image above to open a high resolution […]
14
Jan
Jan
When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. To better understand the role corporate branding plays, I’ve broken down the impact of […]
14
Jan
Jan
Marketing Podcast with John Warrillow In this episode of the Duct Tape Marketing Podcast, I interview John Warrillow, Founder of the Value Builder System which is a simple software for improving the value of company. He’s also the author of: Built to Sell and The Automatic Customer. Questions I ask John Warrillow: What does this […]