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10 Best E-commerce Email Marketing Strategies You Should Start Using Now

There are plenty of e-commerce marketing channels available to grow your business, such as social media, PPC, SEO, and network marketing. Successful e-commerce business owners, though, know that email marketing is one of the most profitable channels available. Let’s take a look at “what is e-commerce email marketing?” and why e-commerce businesses should use it. […]

Protect Your Content With a More-Secure CMS [Sponsored]

Provided by Storyblok. Security can be a complex thing. Malicious actors are constantly refining their destructive tools, meaning the rest of us have to keep refining our defenses. If you’re like most content management system (CMS) users, this isn’t news: In a recent study conducted by Storyblok, 80% of respondents ranked security as very or […]

3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]

Should you try to personalize your content? Is it even possible? Much of the content advice you’ll read says yes (while acknowledging how hard it is to do). But a recent article in Marketing Week proclaimed personalization unachievable. The authors cite two reasons to give up on personalization. The first is that real personalization is […]

Using Personalization Data To Reshape Your Customer Experience

Marketing Podcast with Brennan Dunn In this episode of the Duct Tape Marketing Podcast, I interview Brennan Dunn. Brennan is the Co-founder of RightMessage, writes weekly at Create & Sell, and wrapping up a new book on personalized marketing. Key Takeaway: The internet has changed the way we do business. It’s given your company access […]

How to Optimize Your Anchor Text Strategy For SEO

The early days of SEO were like the Wild, Wild West. Blackhat SEO experts did everything imaginable to rank their sites on Google, including keyword stuffing and creating spammy backlinks. It worked–for a bit. These days, Google’s SERP Algorithm cracked down on content quality, and those older SEO hacks have long crumbled to dust. Details […]

Why Call Tracking Metrics Matter To Your Marketing Efforts

Marketing Podcast with Todd and Laure Fisher In this episode of the Duct Tape Marketing Podcast, I interview Todd and Laure Fisher. Husband and wife co-founders, Todd and Laure Fisher founded CallTrackingMetrics in 2011 in their basement and together have grown it into an Inc. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around […]