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How to Measure the Value of Your Subscribers

Updated Oct. 21, 2020 Peter Drucker once said that the purpose of business is to “create a customer.” I believe this is true. But marketers (and other business executives) take the term “customer” too literally. Many think a customer is created when they purchase the product or solution the company offers. I argue that a […]

Basic Reputation Management for Better Customer Service

The Internet can be a great connector, but sometimes, it acts as a barrier. Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this: At least when a […]

Does Business Investment Follow Data or Gut Feel?

Subscribe: Apple Podcasts | Android | Marketing Podcast with Reeves Wiedeman In this episode of the Duct Tape Marketing Podcast, I interview Reeves Wiedeman, contributing editor at New York magazine, who has written for the New Yorker,  the New York Times Magazine, Rolling Stone, Harper’s, and other publications.  Reeves Wiedeman has a new book out […]

How to Catch and Keep a Journalist in Content Marketing

A version of this article was originally published in CCO magazine in April.  It wasn’t long ago that most of us believed journalists would be forever at odds with content marketing. Their firm desire to maintain a complete separation between editorial work and publishing work seemed sure to doom any joint project. But then many […]

How to Use Visual Storytelling in Your Marketing: 5 Ways

How to Use Visual Storytelling in Your Marketing: 5 Ways : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! […]

There’s Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

There’s gold in them thar SERPs…gold I tell ya! Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might be hungry) […]

10 Tips For Writing a Winning LinkedIn Headline

LinkedIn’s 690 million members include 180 million senior-level influencers, 63 million decision-makers and 10 million C-level executives.  Hence, there are a lot of influential people on LinkedIn that have hiring power and purchase power. Whatever you hope to achieve from using the network, you’ll want to make a good impression. Your headline is the first […]

What to Know About Google’s FAQ Rich Snippets

Google’s search engine result pages are ever changing and becoming more visual, informative, and interactive. They now include featured snippets, interactive image and video carousels, local three-pack boxes, people-also-ask sections, and an array of so-called rich snippets with additional information, like customer reviews and price. One recently introduced rich snippet is the FAQ snippet, and […]

How to Get More Instagram Traffic

How to Get More Instagram Traffic : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report […]