Marketing Podcast with Chris SchembraPodcast Transcript My guest on this episode of the Duct Tape Marketing Podcast is Chris Schembra. He’s the founder of the 7:47 Club and the author of Gratitude and Pasta: The Secret Sauce for Human Connection. Schembra began his career as a Broadway producer, but after returning from a business trip to […]

There are a lot of tools out there and a ton of SEO reports. But when you use them, what happens? You get lost, right? Don’t worry, that’s normal (sadly). And maybe one day I will be able to fix that. But for now, the next best thing I can do is teach you how […]

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to […]

As Google gets better at interpreting language and search intent, can we finally take it easy on keywords? Not really. Keywords remain important indicators of how people use search. Even though we no longer need to go after the exact keywords, an analysis of keywords offers ideas for content that’s relevant to searchers and shows […]

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing […]

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags Use one — and only one — H1 tag per page These suggestions appeared in audits, SEO tools, and was the source of constant head […]

In a recent blog post identifying marketing insights for 2020, I mentioned the idea that more small business owners should and are taking basic marketing tactics in-house. Now, that may seem like an odd trend for a marketing consultant to promote but let me tell you a story about a typical small business today in […]

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to […]

You’re a rule breaker, iconoclast, rebel. You are somebody who won’t take “no” for an answer. Sounds like an ad for Apple doesn’t it? These days we tend to celebrate the rule breakers. We’re taught that great leaders take risks and disrupt the status quo. They innovate by breaking the established rules with something better. […]