6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)

What makes a content marketer great? You’ve probably asked this question as you thought about your career progression or wondered how to establish credibility to advance your content program. We studied these six 2022 Content Marketer of the Year finalists (including the two winners) for clues. Each finalist this year worked on a winning entry […]

6 Best Time Tracking Software Options

Why is time tracking still a source of stress for employees, supervisors, and management? There are only two reasons, really. They’re not using time tracking software. Or, they’re using a solution that doesn’t fit with their business. There is no third reason. I can say that with total confidence because there are so many good […]

How To Use Marketing Automation To Your Advantage

Marketing Podcast with Chase Buckner In this episode of the Duct Tape Marketing Podcast, I interview Chase Buckner. Chase is the Director of Marketing at HighLevel, the all-in-one, white-label sales & marketing platform for agencies. Prior to joining the team at HighLevel, Chase and a partner built a full-service agency from scratch that grew to […]

Worried About Your SEO Future? Yes, You Will Survive the Google Helpful Content Update

On any given day, your best SEO efforts may fall short. You don’t experience the search engine rankings you expected. Your top spots suddenly drop or disappear. Forced to be vigilant, you pay close attention to the latest news about what Google expects. You ponder the search engine’s helpful content update rolled out Sept. 9 […]

Where There’s a Goal, There’s a Way: 4 Strategy-Led Content Programs

This much-repeated mantra bears repeating: You can’t succeed at content marketing unless you know what goals you’re trying to achieve. It’s not easy to distill the potential benefits of content marketing into one laser-focused goal. Yet, nailing down your driving purpose makes it easier to explore new possibilities to achieve it. Nailing down your #content’s […]

Hootsuite Alternatives and Competitors

If you need an alternative to Hootsuite to manage your social media presence, our selection for the best option is Sprout Social, thanks to its impressive versatility. Try Sprout Social today with a 30-day free trial offer! With nearly 20 million marketers using its software, Hootsuite is a highly popular brand in the social media […]

How To Make Your Content Marketing Profitable

Let’s be honest: Consistent content creation can be a huge pain. Trust me, I know. After blogging on a near-daily basis with well over 4,000 posts to my name, I’ve encountered just about every roadblock you can possibly imagine. From crushing cases of writer’s block to digging for topics that make readers tick, there’s no […]