fbpx

The Advanced Guide to Keyword Clustering

If your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.” Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization. To grow your organic traffic, you need your content to mirror […]

How Topic Clusters Are Revolutionizing the Future of Marketing

To survive in today’s competitive digital landscape, businesses need to focus on their content strategies now more than ever. You need to understand how your target audience consumes content and figure out what they’re looking for. It’s not effective to produce random content at a high rate if it’s not valuable. Everything you publish across […]

Want to Connect with Millennials? Take a Page from Print Catalogs

In today’s tidal wave of new social media platforms, smartphones, and streaming services, it’s easy to write off forms of “traditional” advertising as obsolete and irrelevant. That bias is certainly understandable — after all, it’s the message that experts in Forbes and LinkedIn have been hammering into marketers’ heads since the early 2010s. But the latest research shows that […]

3 Easy Ways Content Marketers Can Provide Instant Value to the Sales Teams

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. […]

11 Metrics Every Marketing Manager Needs to Track

How successful are your marketing campaigns? Believe it or not, this seemingly simple question puzzles many marketers and business owners I work with. You’re running ads, and customers are buying what you’re selling, so your marketing efforts must be working, right? Not necessarily. Don’t get me wrong. I’m not saying this means your strategies have […]

Conversion Lifts in 10 Words or Less

Paul Cheney, Senior Manager, Content & Marketing, MECLABS Institute, MarketingSherpa, MarketingExperiments. Paul is the Senior Managing Editor of MarketingExperiments.com at MECLABS Institute. He helps turn raw research into easy-to-understand content for MarketingExperiments readers. He earned his B.A. in English literature from Covenant College. Before joining the MarketingExperiments team, Paul wrote grant proposals and fundraising letters […]

The Difference Between URL Structure and Information Architecture – Whiteboard Friday

Questions about URL structure and information architecture are easy to get confused, but it’s an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. In this Whiteboard Friday, Will Critchlow helps us distinguish between […]

Landing Page Optimization: Free worksheet to help you balance segmentation and resources

All things being equal, the more segmented and targeted your landing page is, the higher your conversion rate will be. Everyone in marketing knows that. However, the other part of the equation that is rarely talked about — the more segmented and targeted your landing page is, the more resources (time, focus, development, agency hours, […]