Marketers often turn to guest blogging to build brand authority and to secure backlinks to help their content’s Google ranking. But do guest posts work? As far back as 2014, then-head of Google’s web spam team Matt Cutts said, “(S)tick a fork in it: Guest blogging is done; it’s just gotten too spammy.” In 2020, […]
26
May
May
In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and […]
26
May
May
The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. Not only is it convenient for listeners who want topics that they’re interested in on-demand, but it’s also valuable for the person or business hosting them. Below find seven great reasons every business should consider […]
26
May
May
Your business doesn’t serve a homogenous customer base. Unless you’re an incredibly niche service, it’s likely that you have at least a handful of types of people who benefit from your products or services. Because these types of customers are different from each other, they won’t all be won by the same kind of messaging. […]
26
May
May
Subscribe: Apple Podcasts | Android | Marketing Podcast with John Jantsch Today I want to talk about what is probably the highest pay off marketing activity right now. Obviously there is a lot going on in the world today. I find that a lot of people are looking around trying to figure out what they […]
26
May
May
Please note: Once you install the extension all you have to do is go to Google and perform a search. That is where you’ll see data. It’s been a long time coming. And now, it is finally here. Today, I want to introduce you to the Ubersuggest Chrome Extension. From being in the SEO industry […]
26
May
May
Nearly every brand has shared content about adapting to the reality of the pandemic. Admirable and effective (if somewhat repetitive), many of these messages have been delivered with sensitivity and shared responsibility. But what about your brand’s content unrelated to COVID-19? If your other content doesn’t convey a similar awareness and sensitivity to this all-encompassing […]
26
May
May
Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to […]
25
May
May
If you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years. That’s why the mantra “link building is relationship building” exists. Often, before you build […]
25
May
May
Agile project management has become increasingly popular over the last decade or so. While this project management methodology was initially created for software development teams, the principles can be applied to any large-scale project across any industry. Traditional project management is rigid. It follows a linear path and offers little to no room for making […]