Get ready for your social media feeds to be inundated by political advertising content as we head into the peak of the 2020 election cycle. According to preliminary estimates released by Kantar Media, political ad spending by candidates could reach $6 billion for the 2020 election cycle, with a sizable chunk of that ad spend dedicated […]

As you are probably aware by now, recent updates have changed the world of search optimization. On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. This also means that from now on the featured […]

Our content is reader-supported, which means if you click on some of our links in this post that we may earn a commission. I’ve registered hundreds of domain names over the years. During that time, I bought a domain from virtually every platform in existence. Some experiences were great, others were awful, and the majority […]

Consumer expectations are constantly evolving and transforming due to the continuous wave of new technologies and platforms entering the market. It’s certainly an exciting time for marketers to explore new ways to connect and engage with existing and future customers. Let’s take a look at the trends and technologies that will provide the maximum opportunity […]

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. New Facebook […]

The cost of acquiring a new customer can range from five to seven times the expense of keeping an existing one. However, an estimated 44% of brands focus on acquisition rather than retention. Acquisition strategies often include investment in expensive advertising, marketing materials, events, and social and email marketing. Perhaps one of the reasons retailers focus on acquisition is that it […]

Our content is reader-supported, which means if you click on some of our links in this post that we may earn a commission. GoToMeeting ranks high on our list of the best conference call services. The platform has virtually all of the tools you’ll need to run a successful business meeting. GoToMeeting stands out for […]

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. Messaging Matters: […]

Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review. And that’s a wrap of the week ending Feb. 21, 2020 This week I’m exploring the difference between what is true and what ought to be […]