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Email Marketing Strategy: What Marketers Need to Know

Email Marketing Strategy: What Marketers Need to Know : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this […]

How to Set Content Marketing Goals That Matter to Business Leaders

Updated April 15, 2021 Have you ever heard a sales leader or business exec disparage content marketing as “arts and crafts” or wonder about its business value? You aren’t the first. The myth that content marketing is some nebulous, feel-good, unmeasured thing gets told all too often. But why? The business purpose of content marketing […]

How to Use Low Search Volume Keywords to Optimize B2B Tech Content

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As SEOs, we’re primed to go big on our content strategy — to do thorough keyword and competitor research, create high-quality content, do link-building outreach, and drive ad and social media […]

Podcast Discovery 101: How to Find Podcasts Easily

The growth in podcasts is significant for listeners looking for a show that appeals to their individual interests. Plus, it’s great for marketers and business owners looking for new platforms to advertise on and new audiences to reach. While you won’t find any lack of podcasts, the sheer volume out there makes it time-consuming to […]

Why Customers Are Your Greatest Advocates And What To Do About It

Agency Spark Podcast with With Kirsty Sharman The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. In this episode of the Agency Spark Podcast, Sara […]

Dominating First Page Rankings On Google

Marketing Podcast with Chris Dreyer In this episode of the Duct Tape Marketing Podcast, I interview Chris Dreyer. Chris is the CEO of Rankings.io which is an SEO agency that helps elite personal injury law firms dominate first page rankings.  Key Takeaway: Search engine optimization is a tough industry especially for a lot of small […]

How Well Does Content and Marketing Help Sales Teams? [New Research]

We hear a lot these days about “sales enablement.” While there are various definitions, sales enablement boils down to helping your sales team be as successful as possible. How do marketers develop sales content within their companies? Is the content useful to the salespeople for whom it is developed? Where is it stored and managed […]

How to Create TikTok Videos the Algorithm Loves

How to Create TikTok Videos the Algorithm Loves : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this […]