About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this […]
11
May
May
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want to skip the read and get right to my top picks? The best cheap web hosting service for most people is Hostinger or DreamHost. There’s no need to pay a fortune […]
11
May
May
No one needs a reminder of how hard it is to predict the future with any accuracy. Still, you probably feel pressed to try. After all, it’s your job to keep up with (or, if you’re lucky get ahead of) audience preferences and industry shifts. That’s why CMI chief strategy advisor Robert Rose put hard […]
10
May
May
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. Are your sales and marketing teams aligned? Or are they working in silos, with only a vague understanding of what the other team is doing? If your sales and marketing teams aren’t working […]
10
May
May
What’s wrong with small business marketing today? I’ve spent years in the business world, and these are some of the most common statements I hear from struggling business owners and entrepreneurs trying to build successful marketing and operations system for their business; I’ve spent most of my marketing budget on a new website, and it […]
10
May
May
While you can use many software tools to help manage and scale influencer marketing programs, don’t forget to look back. Old-school methods – alongside the tools – can mitigate the common pitfalls of influencer marketing. I asked six experts in the influencer arena for their best technique, and they went retro with their recommendations. Let’s […]
09
May
May
Programmatic advertising platforms solve a problem for both publishers and advertisers. For publishers, they help maximize advertising revenues by auctioning ad space to millions of advertisers worldwide. For advertisers, they expand reach and leverage data to target very specific audiences. When done well, this means more profit for both groups, and who doesn’t like that? […]
09
May
May
Imagine if Google created a website tool – SEO in Plain Sight. It lets you easily create, track, and adapt your SEO plan so you can: Know precisely why your rankings dropped even though they were doing well yesterday. Learn exactly what to do SEO-wise with any page on your website. Discover what you should […]
07
May
May
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an […]
06
May
May
Wanna start a fight among content marketers? Ask four content marketers whether blog posts should include the date of publication. You’ll probably get five or more opinions. Yes, you read that right – at least one of the people you ask will likely have at least two opinions. There are good arguments on both sides. […]