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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and […]

The Small Business Guide to Podcasting

The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. Not only is it convenient for listeners who want topics that they’re interested in on-demand, but it’s also valuable for the person or business hosting them. Below find seven great reasons every business should consider […]

How to Create Segmented User Experiences

Your business doesn’t serve a homogenous customer base. Unless you’re an incredibly niche service, it’s likely that you have at least a handful of types of people who benefit from your products or services. Because these types of customers are different from each other, they won’t all be won by the same kind of messaging. […]

A Quick Audit to See If Your Content Passes a COVID-19 Exam

Nearly every brand has shared content about adapting to the reality of the pandemic. Admirable and effective (if somewhat repetitive), many of these messages have been delivered with sensitivity and shared responsibility. But what about your brand’s content unrelated to COVID-19? If your other content doesn’t convey a similar awareness and sensitivity to this all-encompassing […]

How to Use TikTok Analytics for Business

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to […]

Google Alerts for Link Building: A Quick and Easy Guide

If you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years. That’s why the mantra “link building is relationship building” exists. Often, before you build […]

The Best Agile Project Management Tools

Agile project management has become increasingly popular over the last decade or so. While this project management methodology was initially created for software development teams, the principles can be applied to any large-scale project across any industry. Traditional project management is rigid. It follows a linear path and offers little to no room for making […]