Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, […]
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Subscribe: Apple Podcasts | Android | Marketing Podcast with Charlie Schloegel In this episode of the Duct Tape Marketing Podcast, I interview Charlie Schloegel, General Manager of the Property Solutions division and Co-Owner of Schloegel Design Remodel. Charlie has grown up around the family business. At a young age, he developed the desire to become […]
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Like nails on a chalkboard, they elicit a bad reaction every time you read and hear them. Unfortunately, you see and hear them a lot – that’s one of the reasons you cringe. (Me? I get so irritated that I mentally edit to get rid of the utterances.) They are the buzzwords used by content […]
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August 5, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. Marketing is all about innovation. Marketers must innately understand and adapt to the ever-changing world around them to meet incredible demands and aggressive goals. I strongly feel the best marketers often realize that innovation is crucial, and remaining stagnant is a […]
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Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to […]
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Updated Aug. 5, 2020 Google ranks your most popular pages for dozens, if not hundreds, of search terms. Even if you target some of those keywords, you probably don’t know all the terms attracting attention from search engines. But a free tool – Google Search Console – can help you identify these “hidden” keywords and […]
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Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that’s in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in a completely different […]
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Straight to the point – here are the three questions: Do you get me? Can I trust you? Did you keep your promise? Now, of course, the tricky part is that no one actually comes out and asks you these questions, but answering them, in often subtle ways, is the key to any successful relationship […]
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Blogging is so effective that there are over a billion blogs on the web. Just think about that… that’s roughly 1 blog for every 7 people. Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. And best of all, unlike social sites, the […]
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Subscribe: Apple Podcasts | Android | Marketing Podcast with Donald Miller In this episode of the Duct Tape Marketing Podcast, I interview Donald Miller, the CEO of StoryBrand. At StoryBrand every year Don helps more than 3,000 business leaders clarify their brand message. Combined, Don’s books have spent more than a year on the New […]