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Brands Need to Be Prepared For Political Advertisers Crowding Them Out in 2020

Get ready for your social media feeds to be inundated by political advertising content as we head into the peak of the 2020 election cycle. According to preliminary estimates released by Kantar Media, political ad spending by candidates could reach $6 billion for the 2020 election cycle, with a sizable chunk of that ad spend dedicated […]

Trends and Technology Impacting Consumer Shopping Habits

Consumer expectations are constantly evolving and transforming due to the continuous wave of new technologies and platforms entering the market. It’s certainly an exciting time for marketers to explore new ways to connect and engage with existing and future customers. Let’s take a look at the trends and technologies that will provide the maximum opportunity […]

New Facebook Group Tools: What Group Admins Need to Know

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. New Facebook […]

6 Customer Loyalty Tactics to Increase Retention and Acquisition

The cost of acquiring a new customer can range from five to seven times the expense of keeping an existing one. However, an estimated 44% of brands focus on acquisition rather than retention. Acquisition strategies often include investment in expensive advertising, marketing materials, events, and social and email marketing. Perhaps one of the reasons retailers focus on acquisition is that it […]

Messaging Matters: How to Attract Your Ideal Customers

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. Messaging Matters: […]

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