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Which of My Competitor’s Keywords Should (& Shouldn’t) I Target? – Best of Whiteboard Friday

You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords […]

Storytelling Around Disruption and Innovation

Marketing Podcast with Michael MargolisPodcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Michael Margolis, CEO and founder of Storied. Storytelling has become a business buzzword of late, but there’s a lot of complexity behind the term. Margolis’ focus is specifically on storytelling as it relates to disruption and innovation. It’s […]

Transcript of Storytelling Around Disruption and Innovation

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This […]

Offer a Content Upgrade and See Conversion Rates Rise

Even when you pour hours into long-form content, getting visitors to convert is still an enormous challenge. A content upgrade can be a game changer in overcoming that conversion challenge. A #content upgrade can be a game changer in conversions, says @CCollinsDC via @cmicontent. Click To Tweet Content upgrades (also known as bonus content) can […]

B2B Audience Building & Segmentation Best Practices, Part 2: Centralizing Data and Speaking …

Building out your audience and then segmenting that audience to ensure you’re delivering the right message to the right people is critical. However, it can be confusing to determine how best to improve your efforts.  Oracle’s Marketing Maturity Model can help you determine where your organization is in developing its various capabilities and what should […]

How Travel and Hospitality Brands Can Go the Extra Mile for Customers

In order to attract new customers and encourage repeat business, travel and hospitality brands should differentiate on more than just price by creating personalized customer experiences. Loyalty programs in the travel industry have been around since the 1970s, when American Airlines pioneered the Advantage Frequent Flyer program. Since then, many hospitality brands have followed suit and developed […]

Developing Important Entrepreneurial and Leadership Qualities

Marketing Podcast with Jack McGuinnessPodcast Transcript Today’s guest on the Duct Tape Marketing Podcast is Jack McGuinness. McGuinness is the co-founder and managing partner of Relationship Impact, a consulting firm focused on helping great leaders build great leadership teams. After finishing his business degree, McGuinness landed the COO role at a new management consulting firm. […]

Transcript of Developing Important Entrepreneurial and Leadership Qualities

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. And because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. John Jantsch: Hello and welcome to […]

How to Increase Your LinkedIn Engagement: 4 Tips

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to […]

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