Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]

Influencers are everywhere. There are roughly 37 million influencers on Instagram, and around 1.5 million of them work on YouTube. Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. Sounds great, right? There’s just one problem. It’s really hard to actually find […]

Everyone with a WordPress site needs to prioritize security. But without an SSL certificate, your site appears untrustworthy to visitors. It’s the difference between your site URL beginning with HTTP vs. HTTPS–the additional S actually signifies the presence of the SSL certificate. (For an easy mnemonic, you can think of the S standing for “secure.”) […]

Updated April 13, 2021 Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software. With traditionally text-focused people taking on more design tasks, it’s time for a brief introduction to or refresher on the essential principles of graphic design. I’ll show you how the strategic […]

7 Ways to Improve Your Facebook Engagement : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free […]

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Deciding on an agency for content marketing is often a tough choice to make, and that’s mainly because: Hiring one will cost — at least — $3,000 per month. Cost depends […]

While Google, Bing, and Yahoo control the West’s market share of search engine traffic, alternative search engine Baidu is the king of search in China. If you want to make your content known on Baidu, you need a strong SEO strategy to guide you. What works on Google may not work on Baidu, however, so […]

Before you can plan and execute a project from start to finish, you need to get hired for the position. If it’s your first time getting ready for a project management interview, it’s normal to be nervous. But those nerves subside if you’re well prepared. Even if you’re an experienced project manager, it’s always in […]

With Google’s advancements, taking your pages to the next level requires you to work on more than keywords. Earning page one rankings demands a multi-tiered SEO approach that pairs content quality with site authority. Here are five common reasons pages don’t rank higher – and what you can do to change that. HANDPICKED RELATED CONTENT: […]

9 Ways to Boost Instagram Engagement With Reels : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this […]