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How to Leverage Ubersuggest SEO Reports to Keep Your Strategy in Check

There are no two ways about it: SEO works. It’s one of the main tools I used to build this site, and I’ve seen it work for hundreds of clients around the globe. However, SEO is complicated. It requires data insights, analytics, tracking, and constant upkeep. While there are plenty of SEO tools on the […]

3 Ways To Use PR To Win Media Attention for Your Content [Examples]

Your great content deserves a publicist. A public relations strategy built around your content helps both PR and marketing teams meet their goals (which should, in turn, support business goals). It gives your PR colleagues a reason to talk about your brand in the media. It expands your content’s reach to new audiences through earned […]

Understanding The Role Of The Chief Behind The Chief

Marketing Podcast with Cameron Herold In this episode of the Duct Tape Marketing Podcast, I interview Cameron Herold. Cameron is the founder of the COO Alliance, the World’s Leading Network for Seconds in Command. He’s the host of the Second in Command: The Chief Behind the Chief podcast, where he interviews COOs and other seconds […]

Why Becoming Superbold Is The Key For Unlocking Your Best Life

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this […]

23 Measurement Definitions Every Content Marketer Should Know

Every time I use the words “analytics,” “metrics,” or “KPIs” in a discussion about the impact of content, a little voice goes off in my head. It’s the voice of Inigo Montoya from the movie, The Princess Bride: “You keep using that word. I don’t think it means what you think it means.” While content […]

Off-page Seo: What Is It & How Can You Take Advantage of It

As smart bloggers and content marketers, we usually start with on-page SEO. However, one of the most important Google ranking factors isn’t found on your page at all. Rather, it’s backlinks from other websites pointing towards your site. The top results on Google have an average of 3.8x more backlinks than the results that appear […]

Influencer Marketing Experts Pick Their Favorite Tools To Manage Their Programs

An influencer marketing strategy involves more than an influencer and a brand. “If you want to have robust outcomes, you need to build a relationship with the creator, immerse them in your brand and get their buy-in as a partner. That’s what it takes to produce genuine, trust-driven recommendations their audience will pay attention to,” […]