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Designing Hypotheses that Win: A four-step framework for gaining customer wisdom and generating marketing results

Designing Hypotheses that Win: A four-step framework for gaining customer wisdom and generating marketing results – MarketingExperiments Home A/B Testing Designing Hypotheses that Win: A four-step framework for gaining customer wisdom and generating marketing results http://feedproxy.google.com/~r/MktgExperimentsBlog/~3/sdNZDesmey8/designing-hypotheses-that-win-a-four-step-framework-for-gaining-customer-wisdom-and-generating-marketing-results

How to Drive Retail Sales with Beacon Technology

With online shopping growing in popularity, retailers need to come up with new ways to keep their customers engaged to drive sales. Retail stores are no longer just competing with other neighboring shops. Consumers can shop for virtually anything from the comfort of their own homes or even on the go from ecommerce shops. If […]

Content Comprehensiveness – Whiteboard Friday

When Google says they prefer comprehensive, complete content, what does that really mean? In this week’s episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank. Click on the whiteboard image above to open a high-resolution version in a […]

Twitter Marketing: Creative Ways to Connect With Your Audience

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. Twitter Marketing: […]

7 Content Marketing Tasks to Automate Right Now

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. But as you go through your […]

Ceremonial Adoption – I Am Sure You Have Come Across It Before!

What is a common and fairly regular feature of Digital Transformation and Customer Success initiatives? I am sure you have seen it before. It starts with a CEO presentation on stage at the annual Company All-Hands, where they present the company’s focus or the new vision. This announcement could be linked to the Big Tthe company […]

B2B Instagram Content: Tips and Tools for Marketers

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. B2B Instagram […]

Goodbye Facebook Video: The Journey, Season 2, Episode 12

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. Goodbye Facebook […]

How 6 Brands Stand Out and Get Results from Content Marketing

This post was co-written by Shopify’s Casandra Campbell. Imagine increasing revenue by 34.7% ($3.4 million in one year) from your FAQ section alone or growing conversion rates from your blog by 800%. These aren’t made-up numbers. These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO […]