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4 Steps to Speed Up Your Website and Look Better to Google

You know audiences now are used to receiving information almost at the speed of light. In retail, for instance, a one-second delay in mobile load time can cost up to a 20% decrease in conversions. More than that, not so long ago, Google rocked the online world with its mobile page speed update, which officially […]

How Do Sessions Work in Google Analytics? – Whiteboard Friday

One of these sessions is not like the other. Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting all the way to investment decisions. To that end, it’s integral that we’re aware of just how that data works. In this week’s edition of Whiteboard Friday, we welcome […]

Get Your Free Test Discovery Tool to Help Log all the Results and Discoveries from Your Company’s Marketing Tests

Get Your Free Test Discovery Tool to Help Log all the Results and Discoveries from Your Company’s Marketing Tests – MarketingExperiments Home A/B Testing Get Your Free Test Discovery Tool to Help Log all the Results and Discoveries from Your Company’s Marketing Tests http://feedproxy.google.com/~r/MktgExperimentsBlog/~3/Bt1D2xNZ6kk/test-discovery-tool-to-log-all-results

100+ Tools Content Marketers Really Love

Want to be a better content marketer? Don’t overlook the importance of technology. Need convincing? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced […]

5 Skills Marketers Will Need to Succeed

The marketing landscape is shifting rapidly and marketers will need new skills in order to compete. Customer trust in marketing – whether B2B or B2C – is eroding. A new generation of highly effective AI-driven ad blockers and spam detection engines are making it much harder to reach customers. Customer expectations around their experience are […]

Value Proposition: How to find the best expression of your value

The value proposition “why” — why should customers choose your product — can be answered in 100 different ways. But how do you determine the most effective answer? Often, it is determined in a conference room with a rigorous debate amongst leaders and experts. But experts do not have the answers to this question — […]

Move Over SEO: How Developers Can Generate You More Traffic

I’m a marketer. I know more about traffic generation than most others, and I surely know more about marketing than developers. But what if I told you that developers can generate you more traffic than an SEO or any other type of marketer? And no, it’s not because the developer implements changes to your site… […]