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Finding Success and Whole-Life Wealth

Marketing Podcast with Rock Thomas On this episode of the Duct Tape Marketing Podcast, I visit with motivational speaker, best-selling author, and podcaster Rock Thomas. After achieving great financial success himself, Thomas began to think about what true success really meant. He saw many others who had reached their financial dreams, but floundered in their […]

How to Drive Brand Awareness with Loyalty

In an overcrowded marketplace where brand differentiation isn’t always apparent, brand awareness is a key driver of consumer purchase decisions. In fact, customers are 60% more likely to purchase from a brand they’ve heard of than from one they’re unfamiliar with. An investment in loyalty can help a brand stand out from the competition, drive brand awareness, […]

Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers

For the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It’s… a lot, isn’t it? So today, we want to take a departure from the world of “how this affects us” and focus instead on actionable things we can all […]

How to Create LinkedIn Sponsored Content Ads: A Walkthrough

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to […]

3 Stunning Examples Show Visual Storytelling at Its Best

From caveman drawings to silent movies, visual storytelling has been used to educate, engage, and motivate audiences for centuries. The digital age, though, has ushered in a new set of tools and technologies for visual storytelling. Eric Goodstadt, president of Manifest, and Sacha Reeb, chief creative officer at the content marketing agency, tackled the topic […]

8 Marketing Automation Best Practices to Maximize Your Campaign Efforts

Marketing automation allows digital marketing teams to do more with less. But how can a marketer make the most of their marketing automation efforts? These eight practices give a framework teams can use when planning out their campaigns in order to ensure that they use automation properly and to their best effect: Set Goals Look […]