NOTE: On June 8, 2022, Christopher Coomer, VP of Data, Analytics, and Insights at NPD, will cover the essentials of GA4 in a short presentation. This will be followed by an extensive Q&A session with webinar host Will Francis of DMI. Register here. Those who attend will receive a free follow-up guide to help them transition […]

Want to just get started? Click here to sign up for Sprout Social and start using Instagram for business today. Using Instagram for business today is a necessity.  Influencers are building their brands on the platform, while small and big businesses are leveraging it to reach new audiences to get more sales. But just like […]

So many articles tout the advice to “know your why” that the phrase is now a marketing cliché. And, yup, this article will talk about that adage. But there’s a twist. I think that advice steers content marketers wrong. The idea of finding the “why” behind what you do caught on almost a dozen years […]

Want to just get started? Click here to sign up for DreamHost and start encrypting your email today. As a small business, keeping your data secure is an ongoing battle, especially when you must send sensitive information via email. When you want to make certain that an unintended person does not intercept this information, you […]

You just started a new AdWords campaign. You’re trying to drive some easy, instant sales to your site. But you quickly realize that you have no idea how to tell if those visitors are converting. No clue if you’re wasting your hard-earned budget without a return. You’re not alone. 76% of marketers are still struggling […]

Want to just get started? Click here to sign up for DreamHost and create your free business email today. When you want to portray professionalism in your small business or organization’s digital footprint, having an email address that ends in Gmail.com is not the best way to do it. Fortunately, when you already own a […]

Marketing Podcast with Rich Cohen In this episode of the Duct Tape Marketing Podcast, I interview Rich Cohen. Rich is the New York Times-bestselling author of several books such as Tough Jews, Monsters, and Sweet and Low. He is the co-creator of the HBO series Vinyl, and a contributing editor at Rolling Stone. Rich has […]

Ninety-nine percent of email users check their inbox every single day.  That’s more high-intent traffic than any other avenue or platform you can use to reach your audience. When people sign up for your email list, they are giving you permission to sell them. You can market to them for as long as you want […]

It’s a basic principle in marketing – create content that lets your audience know that your brand sees and hears them. Optimizing your content conversations to be inclusive of transgender, nonbinary, or gender-nonconforming consumers will help you have a better chance of capturing their attention, deepening their engagement, and earning their loyalty. You also will […]

With over 1 billion users and counting, TikTok presents a great opportunity for businesses to advertise their services, grow their audience, and increase their ROI through targeted ad campaigns.  The challenge? Standing out on such a competitive platform and ensuring the right audience sees your ads at the right time. If you want to get […]