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Why ‘Know Your Why’ Isn’t Such Great Content Marketing Advice [Rose-Colored Glasses]

So many articles tout the advice to “know your why” that the phrase is now a marketing cliché. And, yup, this article will talk about that adage. But there’s a twist. I think that advice steers content marketers wrong. The idea of finding the “why” behind what you do caught on almost a dozen years […]

How to Track the ROI of Your Online Advertising Campaigns

You just started a new AdWords campaign. You’re trying to drive some easy, instant sales to your site. But you quickly realize that you have no idea how to tell if those visitors are converting. No clue if you’re wasting your hard-earned budget without a return. You’re not alone. 76% of marketers are still struggling […]

Take Binary Bias Out of Your Content Conversations

It’s a basic principle in marketing – create content that lets your audience know that your brand sees and hears them. Optimizing your content conversations to be inclusive of transgender, nonbinary, or gender-nonconforming consumers will help you have a better chance of capturing their attention, deepening their engagement, and earning their loyalty. You also will […]

Mastering TikTok Ads: Everything You Need to Know to Get More Revenue From TikTok

With over 1 billion users and counting, TikTok presents a great opportunity for businesses to advertise their services, grow their audience, and increase their ROI through targeted ad campaigns.  The challenge? Standing out on such a competitive platform and ensuring the right audience sees your ads at the right time. If you want to get […]