fbpx

7 Steps to Tame the Marketing Chaos

What’s wrong with small business marketing today? I’ve spent years in the business world, and these are some of the most common statements I hear from struggling business owners and entrepreneurs trying to build successful marketing and operations system for their business; I’ve spent most of my marketing budget on a new website, and it […]

The Rise of the Hybrid Consumer and How They are Changing the Way We Shop [Webinar on May 5th)

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. As people return to physical shopping post-pandemic, a new behavior has emerged: hybrid shopping. Put simply, hybrid shopping is a blend of physical and digital shopping. Given this trend, it’s important to create […]

4 Steps To Create A Perfect Marketing Strategy

The 4-step marketing strategy – How to stand out from your competition in the minds of your ideal customer   With the current obsession around marketing tactics, it has become increasingly harder to figure out the best marketing strategy for your business. From hacks and quick fixes to the next big idea and new trending […]

What is Out-of-Home Advertising?

In our digital world, it might feel like all marketing is done online. But, that would mean ignoring an incredibly effective strategy—out-of-home advertising. Out-of-home advertising (OOH) refers to the process of reaching consumers while they are, you guessed it, out of their homes. While this may conjure images of NYC Times Square billboards, there are […]

How to Build Customer Loyalty Through Paid Ad Campaigns

How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Bringing in new customers can help your brand grow, but studies show that […]

Welcome to Content Marketing Unlocked: Your Free Blogging Course

Blogging is so effective that there are over a billion blogs on the web. Just think about that… that’s roughly 1 blog for every 7 people. Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. And best of all, unlike social sites, the […]

How to Create Segmented User Experiences

Your business doesn’t serve a homogenous customer base. Unless you’re an incredibly niche service, it’s likely that you have at least a handful of types of people who benefit from your products or services. Because these types of customers are different from each other, they won’t all be won by the same kind of messaging. […]

5 Types of Video That Improves Marketing Content

Video content is a hot topic in marketing circles. We’ve been seeing studies for years now that video is the way people want to consume content. Search engines continue to reward businesses with video on their homepage with additional traffic. So if you haven’t yet embraced video, now is the time to start. Oftentimes when […]

The 7 Steps to Keyword Research

Both SEO and content creation strategies cannot be implemented successfully without keyword research. Creating content that is ranking and speaks to the intent and needs of your ideal audience requires an understanding of which keywords matter to the relevant searches. Keyword research is a critical first step to establishing a successful marketing maturity model. While it’s […]