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The 7 Steps to Keyword Research

Both SEO and content creation strategies cannot be implemented successfully without keyword research. Creating content that is ranking and speaks to the intent and needs of your ideal audience requires an understanding of which keywords matter to the relevant searches. Keyword research is a critical first step to establishing a successful marketing maturity model. While it’s […]

How to Get High-Quality Backlinks

Getting backlinks can seem like a daunting task. How do you get other businesses to link to your site online? If you don’t have any backlinks yet you can get up and running pretty quickly by tapping your existing partners and resources within your community. Things like the local chamber of commerce online listings, alumni […]

Content to Fill Your Social Media Calendar

It’s an age-old question: what should I post on social media for my business? When it comes to social media, engagement is the ultimate name of the game. You want to start dialogues online with your followers. Many times that engagement can be a first or second step in getting a customer with a need […]

How to Conduct a Small Business Brand Audit

Marketing is an ongoing process. Once you’ve established your systems and processes, it’s important to continually check in and reevaluate. And that’s because, in the course of running a business, things change. Your brand expands or shifts focus. Your customers’ needs and expectations fluctuate. It’s important that your marketing efforts remain fluid so you can […]

The 5 Funnels Every Consultant Should Build

Starting your own consulting firm can be overwhelming. You feel confident in your knowledge and expertise, but being great at what you do doesn’t automatically translate to having a whole host of clients, clamoring at your door. To guarantee that you have a stead flow of clients, you must establish a client generation system. With […]

How Mobile Has Impacted the Customer Journey

The customer journey is influenced by many outside factors. As the use of mobile devices has taken off over the past decade, it’s changed the way that businesses market themselves and how customers interact with businesses. In order to better understand the impact mobile has had on the customer journey, it’s helpful to go through […]

How Mapping Your Customer Journey Can Improve the Customer Experience

When you’re driving to an unfamiliar location, you pull up directions on Google Maps. When you’re hiking a new path in your favorite state park, you stop at the trailhead to check the posted map. You never go into a physical journey without taking stock of where you’re headed. So why wouldn’t you do the […]