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How Mobile Has Impacted the Customer Journey

The customer journey is influenced by many outside factors. As the use of mobile devices has taken off over the past decade, it’s changed the way that businesses market themselves and how customers interact with businesses. In order to better understand the impact mobile has had on the customer journey, it’s helpful to go through […]

How Mapping Your Customer Journey Can Improve the Customer Experience

When you’re driving to an unfamiliar location, you pull up directions on Google Maps. When you’re hiking a new path in your favorite state park, you stop at the trailhead to check the posted map. You never go into a physical journey without taking stock of where you’re headed. So why wouldn’t you do the […]

The Self-Reliant Entrepreneur Reading: Final

This week marks the launch of my latest book, The Self-Reliant Entrepreneur. Each day this week, I’ve shared an excerpt from the book. I’m closing out this week with a reading centered around Ralph Waldo Emerson’s Self Reliance. The seminal transcendentalist work calls on us all to “insist on [ourselves]; never imitate.” These are great words […]

How To Write an Effective Brand Story

Every business has competitors. No business will ever be the only option available to a client or customer. So every brand has to do some work to differentiate themselves from the competition. Why would someone pick you over that other guy or gal down the street? What unique value are you bringing to the table […]

7 Advanced SEO Strategies I’m Trying to Implement Before 2020

Google makes over 3,200 algorithm changes per year. That’s a lot of changes. Just think about that for a minute… and let that sink in. It’s roughly 9 changes per day. So how can you beat this gigantic company at their own game and rank high? Especially when you consider that they generate over $100 […]

How to Do Keyword Research for Content that Generates Leads

I’ve written about the importance of keyword research before. It’s the critical first step in developing your SEO strategy, and making sure that your business ranks well in organic results on the major search engines. But the way that you undertake keyword research for your homepage will be different from how you settle on the […]

5 Tools Every Business Needs to Create an Amazing Website

Your website is the heart of your online marketing efforts. Every other tactic that you undertake should drive visitors back to your website. It’s the one corner of the internet that is all your own. It’s where you can share your brand story in the way that best represents who you are and what you […]

The Definitive Guide to Mobile Deep Linking

The average consumer is spending five hours per day on their smartphones and this number is only going up. We do everything on our phones these days, from shopping to browsing social media and managing our businesses. This is why it’s more important than ever to optimize the user experience to keep people on your app […]

How to Improve Customer Retention Through Paid Search

A lot of marketers and business owners think of advertising as a tool to attract the attention of new customers. But the great thing about paid search is that it’s also a powerful way to improve customer retention. Once you go through all the trouble of winning over new business, it’s worth your while to […]