CONTENT FOR THE SITE
Solid call to action attracting email subscribers from which a slow burn relationship will be formed.
We suggest new team photos and action shots of people working.
These are great and far better than stock photos which unfortunately litters your industry.
This should be split up into the primary reasons people buy your services, with labeled headers to match.
For example’Bookkeeping’, ‘Saving Tax’ and ‘Audits’. Doing this means people can relate your headers to solutions to their problems in a fast and effective manner.
CALL TO ACTION
We’ll strategically place a contact form at the bottom of each page that makes sense.
How do you work? What’s required of your clients? It’s worth detailing your process in advance.
It’s worth giving an indication of your pricing. This will typically reduce the number of inquiries but increase the quality a huge amount. We can test the effect of this page being on the site.
In this day and age, it’s vital to give away content and advice in advance in order to “win people over” that you’re the right company for the job. Frequently asked questions from the kinds of clients you want more of is a great place to start when thinking about what content to produce.
STEP 1 DESIGN INTERVIEW
We need to get to the bottom of who you are, what you stand for and who you stand beside.
Only then can we begin to create a design that portrays the value you offer in a way that resonates with the people who matter: the people you want to do business with.
STEP 2 DESIGN PRESENTATION
Three new design concepts will be designed. Naturally there will be a common theme but we try to think outside the box and come up with something that isn’t obvious. This is often where the best ideas come from.
We’ll go through these options and decide which direction to take and any adjustments.
STEP 3 WEBSITE CONTENT
Now we have your design locked-in, we can begin to construct the website. Our copywriter will be in touch with you to help put your ideas down through the “voice” of your new brand.
Any photos will need to be gathered at this stage.
STEP 4 WEBSITE BUILD
Using everything we’ve gathered, your website is built. Once it’s done, we’ll present it to you and go through the details in accordance with the objectives originally set.
Any amends are made at this stage.
STEP 5 LAUNCH
The launch process is a carefully considered one. We need to ensure email addresses don’t go down, the site doesn’t have any downtime, any old links are re-directed to the new pages and several other things.
This is something we’ve done hundreds of times before.
We operate to a checklist which we’ve curated over the years and it’s not failed us once.
We always launch late on a Friday night to give us the best chance of getting any issues ironed out.
You can sleep easy knowing we’ll be on-call over your launch weekend to ensure everything goes according to plan.